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The Ultimate Guide to Product Marketing in 2019

Hubspot

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it fits the original “hippie” vibe the company was once known for. Launch your product. Improve market share. The cool part?

Product 101
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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96
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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." Both of these major battery brands chose qualities of actual batteries to base their marketing upon. New Year''s, the Super Bowl, a product launch, and so on).

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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

LinkedIn for B2B Marketers. Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? You already have tons of great content living in your various slide decks, and you don't have a lot of time to create new lead gen content. They've actually made it pretty easy for you to do, too.

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7 B2B Companies to Admire for Exceptional Visual Content

Hubspot

3) General Electric. Although Kinvey produces a variety of visual content, we especially loved its recent SlideShare, " 13 Tips For Getting the Most Out of a Hackathon ," because of its friendly, cartoonish design and the SlideShare form integration driving lead generation. 7) American Marketing Association.

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