ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

Lead Fuze

DECEMBER 15, 2023

The Hartford Steam Boiler Inspection Example To illustrate how companies leveraged quality informational materials long before the term “content marketing” existed, consider The Locomotive launched by Hartford Steam Boiler Inspection Company in 1867, which happens to be America’s oldest continuously published company magazine.

Electricity 52

Electricity Promote Engineering Entertainment 52

ConversionXL

JUNE 2, 2022

The one-to-one service means the engagement data on the page comes solely from the targeted account, providing invaluable learning to optimize retargeting and followup. How uniting reporting increased revenue from target accounts by 21% for Schneider Electric. Not so for this authentication-as-a-service startup.

Electricity 105

Electricity Campaign Pipeline Follow-up 105

ConversionXL

MARCH 11, 2020

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. 83% of people discover new products or services on the platform, and 79% search for more information after seeing a post on Instagram. That path is far from linear.

B2B 113

B2B Education Promote Referrals 113

Sales Nexus

JUNE 1, 2022

Craig details how he ventured into the world of sales, the mistakes he made early on as an entrepreneur, and the lessons he learned the hard way as a sales manager, all of which eventually propelled him into launching his own CRM and Marketing business. I went to work at NASA, for a NASA subcontractor as an electrical engineer.

Sales 52

Sales CRM Start-ups Lead generation 52

Martech

DECEMBER 1, 2023

You don’t buy an electric screwdriver to drive nails, do you? Optimizing your lead generation efforts Make sure to get the most out of your lead generation efforts with the following tips. Work with the existing lead database Attracting new leads is great unless you exhaust your niche.

Process 93

Process Customers Appointment Pharmaceutical 93

Hubspot

MARCH 2, 2015

When competing brands continually pour resources into driving awareness around a particular product or service, awareness around that product or service goes up. And that''s good for everybody who provides that product or service -- a rising tide lifts all boats. New Year''s, the Super Bowl, a product launch, and so on).

Electricity 78

Electricity Follow-up Cross-sell Market share 78