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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. We teamed up with him to break down the framework he uses to turn sales teams into predictable, high-performing revenue engines – let’s get into it.

GTM 112
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The truth about martech in 2025 and how to make it work for you

Martech

Dig deeper: What do C-level execs think of their GTM strategies? Your personalization engine should deliver targeted messaging that converts. That expensive personalization engine runs on strategy and creativity, not just algorithms and data. Your data analysts should speak the language of customer behavior, not just SQL.

Finance 117
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The Where, When, and How of AI with Theory Ventures, Open AI, MotherDuck and Lamini

SaaStr

At SaaStr Annual , he was joined by Jordan Tigani, Founder and CEO of Mother Duck Maggie Hott, GTM at OpenAI , and Sharon Zhou, Co-Founder and CEO of Lamini to discuss the new architecture for building Software-as-a-Service applications with data and machine learning at their core. What about the GTM side?

GTM 123
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MQLs? Aligning Marketing Metrics with Revenue Goals

Sales Hacker

Nicole Wojno Smith (VP of Marketing at Tackle) suggests that “marketers should be looking at their efficiency and measuring the total investment per SQL, per opportunity, etc. Listen on Spotify or find it anywhere you get your podcasts by searching “The GTM Podcast.” Share The GTM Newsletter That’s it, that’s all.

GTM 117
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What is a Successful Pivot in SaaS with Skyflow’s CEO Anshu Sharma

SaaStr

The product, the customers, and the GTM were completely different. MongoDB: Not a Pivot They started as documentDB, then NoSQL, and then they added SQL. Pick what you are changing: technology, customers, or GTM. As engineers, you’re entirely focused on the thing you built. It was something completely new.

GTM 95
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RevOps Career: How (and Why) to Find the Right RevOps Job

Sales Hacker

An emerging need to support multiple GTM plans across segments and regions. Google search engine using the terms “RevOps jobs” and “Revenue Operations jobs”. Be able to define and map GTM processes and workflows, identify gaps, and iterate and improve. Interned for Experian developing an international GTM strategy.

Finance 114
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JavaScript vs. Python: Which Should Marketers Learn?

ConversionXL

Several languages come up : Python, SQL, Bash, JavaScript. JavaScript directly impacts how search engines crawl and index site content. Like many marketers, you may fantasize about the amazing things you could do if you learned to code. But before you get there, you need to decide which language to learn.

SQL 117