Search Engine Land

OCTOBER 10, 2023

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. It helps make informed decisions about resource allocation and ROI-focused marketing tactics. What is findability? Consumption trends.

Objectives and Key Results 109

Objectives and Key Results X-functional Intrinsic Construction 109

Salesforce

MAY 31, 2023

you want to break down the walls within your organization, you’ll find that having courageous conversations and encouraging curiosity within your teams will result in high performance. If you genuinely endeavor to help everyone achieve their goals while building toward mutually shared team objectives, you will find success.

SQL 98

SQL Objectives and Key Results Entertainment Sales 98

ConversionXL

JUNE 16, 2022

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. This helps players achieve objectives consistently, even when team members change. Marketing playbooks work the same. What’s inside will differ depending on the channel or marketing campaign.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines.

Objectives and Key Results 113

Objectives and Key Results Retail Engineering Launch 113

Search Engine Land

JANUARY 25, 2023

LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. Google “spinner” Easter Egg returns interactive spinning wheel at top of results 2017: You would get an interactive spinning wheel that let you choose anywhere from two to 20 numbers when you searched Google for [spinner].

Objectives and Key Results 87

Objectives and Key Results Retail Real Estate Engineering 87

Heinz Marketing

AUGUST 28, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing As marketing professionals, we are constantly bombarded with a myriad of tools, platforms, and channels promising to deliver exceptional results. But what exactly does it mean to be strategy-led in B2B marketing?

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

The Lost Book of Sales

JULY 12, 2021

By being the first to implement this change in their industry, the early adopters expect to get a jump on the competition, whether from lower product costs, faster time to market, more complete customer service, or some other comparable business advantage. The odds against everything falling into place without a hitch are astronomical.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52