Martech

JUNE 14, 2023

Too many businesses seem to forget or ignore the importance of the user experience (UX). The UX honeycomb is a practical framework for producing content with an excellent user experience. Hopefully, you either educate or entertain the viewers or readers. (In In the best scenarios, you’re able to do both.)

UX 73

UX User Experience Construction Entertainment 73

Hubspot

NOVEMBER 24, 2020

Customer experience is not user experience (UX). Customer experience and user experience are separate strategies businesses deploy to help them grow. User experience is a subset of customer experience. You’re unable to win your customer’s trust. It revolves around your products.

Customers 101

Customers User Experience Trust UX 101

ClickFunnels

JANUARY 30, 2022

I like the way that Susan Vincent puts it : “Parallax…slideshows…pretty butterflies that daintily bat their wings…We’ve all seen them, and they were entertaining. They were made to: Engage the visitor Build trust Sell stuff”. And what good is a website that doesn’t get results? If you’re like the rest of us, the answer is no.

Real Estate 227

Real Estate A/B testing Represent Entertainment 227

ConversionXL

SEPTEMBER 9, 2021

Today’s social media users are more discerning about where they place their trust. What’s more, fewer people trust what they see and hear in their feeds. Edelman’s Trust Barometer study shows that trust is second only to price in becoming a loyal customer. To earn that trust, word-of-mouth marketing leads the way.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Hubspot

APRIL 23, 2020

While platforms like Instagram and Snapchat have taught us how entertaining social media Stories can be to the average person, LinkedIn's product team is now wondering if this content can also be intriguing to business professionals. To add to the user experience, the story also swipes up to fuller content on its website.

Launch 98

Launch Networking Entertainment Follow-up 98

Search Engine Land

NOVEMBER 17, 2023

And I know that when you’re trusted to represent other people’s stories, you must handle them with care and empathy because real people feel really hurt when their words are twisted and misrepresented for somebody else’s gain. What if we actually try to salvage what has been great about niching down, marketing, and the internet itself?

Engineering 126

Engineering Niche Promote Up-sell 126

ConversionXL

NOVEMBER 28, 2022

TikTok is an entertainment platform. Rather than disrupting the user experience , they fit seamlessly with it. Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. The ad is as authentic as the organic content, making users more receptive to it.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102