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Why prioritizing UX always leads to better content creation (and how to do it)

Martech

Too many businesses seem to forget or ignore the importance of the user experience (UX). Even so, UX goes far above the technical side of your company’s website and digital products. Great UX can transform your content beyond bland facts and thinly-veiled pitches. Luxury brands understand this well.

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4 Reasons Why Your Gaming Website Isn’t Generating any Revenue

Sales Pop!

A gaming website is a great online business to run, as people will always be on the lookout for interactive entertainment. You have bad UX User experience is essential for a good gaming experience. It can generate a ton of traffic organically. But you won’t automatically generate traffic just because you create a gaming website.

Gaming 52
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10 Reasons We Are Seeing More Unicorn Companies Than Ever Before

Gong.io

Verticalization — easy access to niche markets. Field service business software is a pretty specific niche…on a regional level. Users demand high-quality user experience (UX). The old process of build, ship, install has been flattened into code and upload. There are roughly 250,000 such businesses in the U.S.

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Customer Experience Could Be The Reason Your Online Shoppers Aren’t Converting

Hubspot

Customer experience is not user experience (UX). Be socially active, entertain, communicate, engage, educate, and run campaigns around your brand. Be real and stick to your niche and brand values. FedEx ensured a better customer experience by answering every customer support call on the first ring.

Customers 101
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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

And helping organizations succeed comes down to two types of tasks: Content SEO : Creating and assisting with creation of pages that might provide information, entertainment, or other value to site visitors. SEO, journalist, whatever the job titles, the end goal is really about informing, educating, entertaining and – yes – sometimes selling.”

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This day in search marketing history: February 22

Search Engine Land

Everything’s Not Awesome: Google News Spammed With Pitch To Watch “The Lego Movie” For Free 2014: The “story” appearing at the top of the Google News entertainment section was all types of bad. Improve Your Shopping Cart!

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