Martech

JUNE 14, 2023

Too many businesses seem to forget or ignore the importance of the user experience (UX). If you don’t consider the emotional reaction to a product, service or feature, you’ll turn clients away in a flash. Even so, UX goes far above the technical side of your company’s website and digital products.

UX 67

UX User Experience Construction Entertainment 67

Gong.io

JANUARY 27, 2022

Software as a service (SaaS) companies, which represent more than a third of all unicorns , lead the trend. Verticalization — easy access to niche markets. ServiceTitan builds software for field service businesses — HVAC, plumbing, electrical, etc. Field service business software is a pretty specific niche…on a regional level.

Territory 62

Territory Real Estate Niche Electricity 62

Search Engine Land

FEBRUARY 21, 2023

Google Search Console adds ‘associations’ so you can link with other Google accounts 2021: These could provide better and wider view of your data across various Google services. Maile Ohye has left Google 2017: She was best known for her talent for conveying complex technical topics in an understandable and actionable manner.

Launch 90

Launch Engineering Retail UX 90

Hubspot

NOVEMBER 24, 2020

For example, when they visit your website, engage with your social posts, click on your ads, purchase your product or service, or provide feedback. Focus on client-centricity — put your customers first by searching for opportunities to create products and services that resolve the challenges of your customers.

Customers 101

Customers User Experience Trust UX 101

Search Engine Land

NOVEMBER 17, 2023

Give up on ever making money, sharing your work with others, or promoting your products or services. You might have the best business in the world, but if your site doesn’t account for how users look things up or how services like Google categorize websites, you won’t appear at the top of a search engine results page (SERP).

Engineering 125

Engineering Niche Promote Up-sell 125