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10 Reasons We Are Seeing More Unicorn Companies Than Ever Before

Gong.io

Software as a service (SaaS) companies, which represent more than a third of all unicorns , lead the trend. 20 years ago, ServiceTitan would have had to travel to each service shop, make their pitch, and manually install the software. Users demand high-quality user experience (UX). On a global level, it’s huge.

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This day in search marketing history: January 26

Search Engine Land

Dear Google: Crappy Results Like This Don’t Give The Impression You Care About Search 2012: That time when Google’s supposedly sophisticated Universal Search algorithm picked a cartoon video on YouTube created by a company pitching its SEO software to Rick Santorum. Google Panda 3.2 Update Confirmed 2012: This was only a data refresh.

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The Ultimate Guide to Website Development (for Marketers)

Hubspot

You might be a business owner hiring a freelance developer to build your website, a marketer pitching a vision to your development team, or a student learning about development as a career. In fact, it’s become a portal and primary method of research, connection, education, and entertainment in the world. billion global internet users.

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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents. This is an old ad from Fox News that was shared with me by Mastodon user HunterNP.