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Why prioritizing UX always leads to better content creation (and how to do it)

Martech

Too many businesses seem to forget or ignore the importance of the user experience (UX). Great UX can transform your content beyond bland facts and thinly-veiled pitches. The UX honeycomb is a practical framework for producing content with an excellent user experience. In the best scenarios, you’re able to do both.)

UX 75
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This day in search marketing history: January 26

Search Engine Land

Dear Google: Crappy Results Like This Don’t Give The Impression You Care About Search 2012: That time when Google’s supposedly sophisticated Universal Search algorithm picked a cartoon video on YouTube created by a company pitching its SEO software to Rick Santorum. Google Panda 3.2 Update Confirmed 2012: This was only a data refresh.

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10 Reasons We Are Seeing More Unicorn Companies Than Ever Before

Gong.io

20 years ago, ServiceTitan would have had to travel to each service shop, make their pitch, and manually install the software. Users demand high-quality user experience (UX). Many new unicorn SaaS vendors aren’t necessarily providing anything new, but they’ve built products that conform to modern user expectations.

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Everything You Need to Know about Guest Blogging

Hubspot

Next, make sure you prioritize your list and only pitch blogs that have: Domain Authority of 40 or higher (or Domain Rating if you're using Ahrefs). At this point, it's time to start thinking about how to pitch your guest post ideas. So first look for the website's guest blogging guidelines, then prepare your pitch idea.

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The Ultimate Guide to Website Development (for Marketers)

Hubspot

You might be a business owner hiring a freelance developer to build your website, a marketer pitching a vision to your development team, or a student learning about development as a career. In fact, it’s become a portal and primary method of research, connection, education, and entertainment in the world. billion global internet users.

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B2C Sales: A Comparison With B2B and How to Do Them Right

Hubspot

One interesting case study is the entertainment industry — specifically the movie business. Make sure you understand who you’re appealing to and tailor your messaging and sales pitches accordingly. That means you have to make them have a personal stake in your pitch and messaging. In that case, it would be B2C.

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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

And helping organizations succeed comes down to two types of tasks: Content SEO : Creating and assisting with creation of pages that might provide information, entertainment, or other value to site visitors. Technical SEO : Ensuring that sites load well, are correctly parsed by search engines, and provide a good user experience.