SEO vs. PPC: Differences, pros, cons & an integrated approach
Search Engine Land
APRIL 18, 2023
Typically, PPC ads show in highly prominent positions on the search results and hoover up the majority of clicks for highly commercial terms. Sustainability Unlike PPC, organic traffic does not dry up when you stop paying. Want to test a new product? Stop spending and traffic dries up Strategically easy to copy.
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