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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

Typically, PPC ads show in highly prominent positions on the search results and hoover up the majority of clicks for highly commercial terms. Sustainability Unlike PPC, organic traffic does not dry up when you stop paying. Want to test a new product? Stop spending and traffic dries up Strategically easy to copy.

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Startup Funding: What It Is, How It Works, & 5 Tips for Landing It

Hubspot

Global venture funding hit $437 billion in Q3 of 2021, up from $284 billion in 2020. They use personal savings or money from family and friends to get their companies up and running. We rounded up the common types of startup funding to help you understand what's out there and how it aligns with your company's goals. Interested?

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The Ultimate Guide to Entrepreneurship

Hubspot

Incompetence is the #1 reason small businesses fail, followed by inexperience. Women were starting 40% of all new businesses, and persons of color made up 40% of entrepreneurs in 2016. Set yourself up for luck. Simply put: if you’re the first to market with a good idea, your competition will have to play catch-up.

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Startup Financing: How It Works & How to Get It

Hubspot

All entrepreneurs need to raise capital at some point — whether to get their business up and running or accelerate growth. It's used for a variety of reasons, such as launching a company, buying real estate, hiring a team, purchasing necessary tools, launching a product, or growing the business. What is Startup Financing?

Finance 11
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A 12-step guide for implementing a digital asset management system

Martech

Launching an enterprise-wide digital asset management (DAM) program is no easy thing. Gore and Associates, best known for its Gore-Tex fabric and products, found itself having to do just that. She also explained why the minimum viable product (MVP) strategy they chose was key to its successful launch.

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The Ultimate Guide to Startup Accelerators

Hubspot

Up to 2 years; flexible. Office space, administrative and legal support, business planning, prototyping, and product development. If you’re thinking about applying for a startup accelerator, ask yourself the following questions to see if your business is ready. Do you have a minimum viable product (MVP)?

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How to Become an Entrepreneur With No Money or Experience

Hubspot

Chris Riccobono launched UNTUCKit -- a line of shirts that look good untucked -- after getting frustrated with how wrinkly and ill-fitting his regular button-down shirts were when he didn't tuck them in. Checking out what other people have come up with can be a great way to kick your own thought process into gear. Look online.