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How Increased Cybersecurity Makes Government Technology Modernization Possible

Salesforce

This is particularly true for our public sector partners who continue to deliver essential services to keep our government running. As a former executive in the federal government, my career focused on modernizing the government’s legacy IT by pushing for secure, modern technologies like cloud computing.

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People Trust Government More When Their Digital Experience Is Better

Salesforce

Governments worldwide are facing a trust deficit with their constituents. Trust in government is needed to get communities back on track on the heels of the global pandemic. Now, recent research is a good indicator of the way forward for government organizations. The Trust Imperative Report. Read the report.

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Google updates Merchant Center product data specifications

Search Engine Land

Changes effective immediately The following changes came into effect on April 9, 2024: New product data specification attributes f or AI-Generated content in Shopping ads and free listings : Google introduced new attributes that now require merchants to disclose text content created using generative AI. Why we care.

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Shocker – Sam Altman out at OpenAI in huge CEO change

Search Engine Land

Search marketers were shocked to learn of Altman being forced out of OpenAI, the company behind the extremely popular generative AI tool ChatGPT, which launched less than a year ago on Nov. ChatGPT Plus sign-ups were paused Nov. ChatGPT Plus sign-ups were paused Nov. That followed a series of ChatGPT outages due to DDoS attacks.

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Mitigating the risks of generative AI by putting a human in the loop

Martech

I think it’s going to take governance and control.” As long ago as 2017, it launched the Pega “T-Switch,” allowing businesses to dial the level of transparency up and down on a sliding scale for each AI model. For marketing, in its essentially customer-facing role, that level of governance is likely to be high.

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This day in search marketing history: January 28

Search Engine Land

Google Search Console launches new removals tool 2020: The tool temporarily blocked URLs from showing in Google and showed outdated content and content filtered by SafeSearch. Google Promoting AdWords Express In Google+ As Way “To Get More Followers” 2013: Google was apparently trying to cross-promote AdWords Express and Google+.

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Marketing on Threads: What you need to know

Martech

Threads has become the fastest-growing social media platform in history since it launched on July 5. Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. So much so, users can’t sign up for Threads without an Instagram account.

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