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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

Like with SEO, there are rules you need to follow (to satisfy algorithms), best practices (depending on your goals and audience), and consistent testing and optimization. You’ll end up chasing false-positive click-to-install metrics that don’t improve conversion rate optimization. And, 65% of downloads happen post-search.

UX 121
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

You won’t know until you figure out what your competitors are up to. and you can definitely use it for UX and conversion optimization , too. How does the user experience on my website stack up to the competition? Free UX & Usability course. How does your site's user experience stack up to the competition?

UX 126
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Website Information Architecture: How to Optimize for UX

ConversionXL

Peep Laja and Brian Massey discuss optimizing your website’s main navigation. The goal of information architects is to come up with a structure and design that balances users’ desires with business needs. The goal is to come up with the architecture of the site. Think search page or a sign-up form. Card sorting.

UX 114
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How to redesign your site without losing your Google rankings

Search Engine Land

Most site redesign fails involve the following: Noindexing the website. Search engine bots and users might end up on error pages or get redirected to the homepage, resulting in poor user experience and missed SEO opportunities. For one, since incoming links to your content end up nowhere, you might lose that ranking push on Google.

UX 108
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The B2B Marketer’s Quick Start Guide: Data Visualization

Heinz Marketing

You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, Hopefully the comparison below clears that up, in addition to the following quick start guides that will be focused on other areas of analytics and reporting. Let’s get into it!

B2B 116
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How to Nail Your First 90 Days as a CX Director

ConversionXL

Follow this 90-day plan to get the right things in place and start delivering results. People fail in CX roles for two main reasons: . Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design.

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The Beginner’s Guide to Mobile App Analytics

ConversionXL

UX problems? The GDN is made up of millions of websites, videos and mobile apps. This will help you define conversions, set up goals, events, etc. If you’re building for the App Store, ensure you have a Mac that’s at least running OS X 10.8 Note: Often, people cannot get this report to function properly.