How to Grow Your App Startup Organically with App Store Optimization (ASO)
ConversionXL
SEPTEMBER 3, 2021
Like with SEO, there are rules you need to follow (to satisfy algorithms), best practices (depending on your goals and audience), and consistent testing and optimization. You’ll end up chasing false-positive click-to-install metrics that don’t improve conversion rate optimization. And, 65% of downloads happen post-search.
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