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2024 Predictions: Email captures marketers’ attention

Martech

In fact, it’s what’s behind the meteoric rise of Substack and The New York Times’ growth to over 9 million digital subscribers. Brands are looking to capture this interest in reading email for content by giving up some of their special-offers messaging. And it’s why every publication you read now has a dozen newsletters.”

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Competitive Pricing: The Secret to Winning More Deals

Salesforce

There are cases in which a business brings an entirely new product or service to the marketplace and is able to set prices as high as customers will tolerate. However, most companies are up against established rivals who compete on price. Sign up now Thanks, you’re subscribed!

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Your 30-Second Introduction is a Dance

criteria for success

I view such pitches like an awkward, solo waltz; you may have tried to dance with your partner, but instead have ended up centering yourself. Follow this conversation guide, and you will likely see new possibilities with prospects. They focus on the speaker and not on the prospect. Here's the solution. Focus on the Listener.

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

MonetizePros explains the benefits of affiliate networks well… To over-simplify, the network exists to: Match up merchants and affiliates; Handle the administrative aspects of an affiliate-merchant relationship; Protect affiliates. However, affiliate networks will expect a commission from you as well, which cuts into your profit margin.

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How To Write Product Page Copy That Doesn’t Suck

ConversionXL

Especially if you’ve got a large amount of traffic, beefing up your product page copy could produce noticeable lifts. Then NNGroup gives the following heuristic to follow for writing product page copy: “Don’t waste the first few lines of product descriptions on text that doesn’t help the user understand the product.

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What Are Sales Channels? (and How to Pick the Best Ones)

Salesforce

Sign up now Thanks, you’re subscribed! Evaluate channel efficiency: You’ll see which channels are effectively acquiring more customers and which ones are decreasing profit margins. AI-powered tools Use generative AI to draft personalized sales or follow-up emails to customers by linking to your CRM.

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The Complete Guide to Writing Product Descriptions That Convert

ConversionXL

Especially if you’ve got a large amount of traffic, beefing up your product page copy could produce noticeable lifts. Then NNGroup gives the following heuristic to follow for writing product page copy: Don’t waste the first few lines of product descriptions on text that doesn’t help the user understand the product. Image Source.

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