Martech

NOVEMBER 6, 2023

It felt like a high-stakes gamble, and we went all-in. Imagine you’re offering UI/UX optimization to a Director of Marketing. Instead of providing your benefits, highlight your success with improved UI/UX, leading to a surge in visitor-to-subscriber conversions.

Appointment 130

Appointment UX Objectives and Key Results Gambling 130

Hubspot

AUGUST 23, 2019

Any type of business — whether it’s focused on ecommerce, retail, technology, or services — can benefit from publishing and maintaining a blog. Educate your leads and customers by helping them stay informed on industry trends and development, and educated about your products, services, and how you can solve their challenges.

Gambling 78

Gambling Real Estate Healthcare Education 78

ConversionXL

SEPTEMBER 15, 2020

Their Self-Exclude from Gambling feature aims to prevent people from racking up debts from gambling addictions. Customers can block gambling transactions from their account. These measures add positive friction to safeguard people with gambling addictions. Share updates (through forums, emails, blog posts, etc.),

Customers 85

Customers Gambling Drivers/motivators Contract 85

Hubspot

DECEMBER 22, 2020

The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. That said, Toast is venture-backed and valued at $4.9B , so this is probably a gamble they're comfortable taking. While it might work, the potential for bleeding is likely.

Gambling 101

Gambling CTR Education Campaign 101

ConversionXL

SEPTEMBER 18, 2019

If your business goals and challenges push you away from the in-house option, here are some additional reasons that companies settle on agency services. CRO services” can mean many things: ongoing experimentation, user research, or analytics audits. For help with ongoing experimentation, retainer services make sense.

Process 94

Process Objectives and Key Results A/B testing Referrals 94

ConversionXL

JULY 11, 2016

Redesigns aren’t always a bad idea, but redesigns without user research = gambling. Use mini-stories describing your product/service instead of (empty) umbrella terms that everyone else uses. Checkout (clear UX and limited, specific information). Be ambitious and don’t let other people hold you back.

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

Sales Hacker

SEPTEMBER 3, 2020

The idea was to ensure that large companies were getting good rates across the board for the products and services they were buying. They are extremely time-consuming, and can be a big gamble. We would do this all the time to showcase our expertise and ensure that we were getting across our products and services’ uniqueness.

Process 107

Process Gambling Clients Strategize 107