Martech

MAY 29, 2024

What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies. The watering down of the MQL, and adding low-intent lead-scoring prospects to hit targets, results in lower and lower SQL conversion rates.

SQL 138

SQL GTM B2B Pipeline 138

SaaStr

JULY 15, 2024

Slack: The Gaming Company Slack started as a gaming company that had chat functionality that everyone loved. The game company didn’t quite work out, but they took the chat feature, and here we are with Slack. The product, the customers, and the GTM were completely different. Is that a pivot success? Segment: Pivot or Not?

GTM 104

GTM SQL Hospitality Healthcare 104

ConversionXL

SEPTEMBER 25, 2019

Several languages come up : Python, SQL, Bash, JavaScript. Himanashu Sharma’s Optimize Smart blog has amazing tutorials for marketers who want to take their analytics game to the next level using JavaScript. Like many marketers, you may fantasize about the amazing things you could do if you learned to code.

SQL 117

SQL GTM Campaign Start-ups 117

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. Last but not least, storing raw data can be a total game-changer if you join forces with other data sources. I recommend two articles to inspire you: How to build a GTM monitor by Simo Ahava.

Gaming 85

Gaming Sports SQL X-functional 85

SaaStr

MAY 10, 2019

How should North Star’s be segregated between GTM teams and biz ops teams? You said you believe in eliminating the handoffs between GTM teams and the redundancy of MQLs and SQLs. Those are people that want to buy your product, potentially, and you are treating them like it’s a bond game.

X-functional 56

X-functional SQL Pipeline Go To Market 56

Sales Hacker

FEBRUARY 7, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Heres how Peter creates content for a post: Use SQL to get a clean data set.

GTM 84

GTM Finance Real Estate SQL 84