SaaStr

OCTOBER 8, 2019

After all it’s likely they know the product the best, and they can use customer feedback to measure market fit. Here are a couple of the stages of denial that I think I went through as founder CEO from doing sales completely on my own, to building out a sales team and finding actual leaders for the go-to market team.

Sales 49

Sales Intrinsic Growth Product 49

SaaStr

JUNE 10, 2021

Because the packaging and pricing and thinking of the product will radically influence how successful you can be. Marten Mickos: We heard here that the cloud business has a combined market cap already of over a trillion dollars. Predictability of pricing is important. So that’s what the session is about today.

Customers 55

Customers Price Contract Objectives and Key Results 55

SaaStr

JANUARY 31, 2020

What were his biggest takeaways from 12 years watching the hyper-growth of Microsoft first hand? * How does being a developer-first product fundamentally change the go-to-market? How does Eugenio approach pricing today through 4 different variables? Now, I’m always a go to market nerd.

Price 67

Price Engineering Trust Product 67

Sales Hacker

APRIL 12, 2018

And they paid a hefty price for it. 150% growth doesn’t mean jack unless it’s in the same context that you’ll need them to perform in when they join YOU. Have you mapped out your total addressable market yet or will the said hire be doing this heavy lifting for you? Is your go-to market strategy strong?

Intrinsic 54

Intrinsic Quota Sales Up-sell 54

SaaStr

AUGUST 27, 2019

Unless you’re Jason Lemkin, and that’s also why we’re going to talk through the four different stages of sales today. So all the way from founder led sales to growth stage sales. Michaela Lehr: So mine says to learn ballpark contract value and figure out the pricing that the market can bear. So Michaela?

Territory 51

Territory Contract Cross-sell Drivers/motivators 51