ConversionXL

JUNE 30, 2019

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. The limits of competitive analysis. Set your goals.

UX 126

UX X-functional A/B testing User Experience 126

SaaStr

JULY 17, 2020

But that’s more the exception than the rull of the go to market for many companies. Nobody can go shop in Main Street America. But I think that was when everybody had the proverbial partner meeting discussions about what are we funding, why are we funding, what price are we funding. So massive step function.

E-commerce 68

E-commerce Retail Real Estate Growth 68

SaaStr

JULY 15, 2020

But that’s more the exception than the role of the go to market for many companies. Nobody can go shop in main street America. But I think that was when everybody had the proverbial partner meeting discussions about what are we funding, why are we funding, what price are we funding. So massive step function.

X-functional 59

X-functional E-commerce Growth Retail 59

Hubspot

OCTOBER 4, 2017

And coming on the heels of similar events from both Apple and Amazon, that's where the shade came in: Google wanted to make sure that its new products were easier to use, more competitively priced, and not ruined by advance leaks. Price: $159. Price: Pixel 2 -- $649 | Pixel 2 XL -- $849. Price: Mini -- $49 | Max -- $399.

Product 75

Product X-functional Price Technology 75

SaaStr

MARCH 1, 2019

So we ran a free trial survey because we found that in most of our startups, many of them at all different price points, even starting around 1K is obvious, but going up to 150K ACV, they were running free trials as part of their marketing campaign. Those numbers are actually independent of price points.

Contract 46

Contract Price Commission Conversion 46

SaaStr

MARCH 12, 2019

The three stages are product-market fit, then go-to-market fit and lastly growth and moat. Awesome revenue growth on the X axis, awesome revenue retention on the Y. And then once you set it up, align the whole go to market around it. Pricing doesn’t really matter at this stage. Growth and milk.

Growth 85

Growth Cross-sell Contract X-functional 85

SaaStr

JANUARY 3, 2020

So we ran a free trial survey because we found that in most of our startups, many of them at all different price points, even starting around 1K is obvious, but going up to 150K ACV, they were running free trials as part of their marketing campaign. Those numbers are actually independent of price points.

Contract 10

Contract Price Commission Conversion 10