SaaStr

NOVEMBER 21, 2020

398: Rob Gonzalez is the Co-Founder & CMO @ Salsify, empowering brand manufacturers to deliver the product experiences consumers demand at every point in their buying journey. And that’s distinct from the X in the cloud pattern that was the first generation. This is the official SaaStr podcast with me, Harry Stebbings.

E-commerce 104

E-commerce Manufacturing X-functional Retail 104

Sales Hacker

JANUARY 13, 2021

Enterprise original equipment manufacturer (OEM) software is when one software company (the licensor) licenses its software to another software company (the licensee). The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features.

GTM 74

GTM Negotiate Profit margin Contract 74

Heinz Marketing

MAY 9, 2022

You do a lot of advising with companies in go-to-markets scale up stages but what interested in me a lot was this relationship with the CRO and the CFO, which quite frankly like, we have an audience that is sales and marketing in particular, the better relationship you have with the CFO, the better off you can be. Jamie : Yeah.

Pipeline 90

Pipeline Finance Commission Sales 90

Hubspot

OCTOBER 4, 2017

That is -- if the technology functions as it was designed, as USA TODAY'S Eli Blumenthal put it: Pixel Buds promise real-time translation, which if it works in real life as well as it does in this demo would be incredible. — But watch this live demo from yesterday's event, and you'll see what I mean: Come on. How cool is that? 4) Pixelbook.

Product 75

Product X-functional Price Technology 75

Heinz Marketing

FEBRUARY 5, 2018

Fascinating for me is the marketing implications of having content as the product and the product being in the manufacturing side of the business is really both, it is product. It is also very much part of the content that you can use to market the business, to drive additional viewers, to drive repeat users, to drive word of mouth.

Pipeline 48

Pipeline B2B Sales Pitch 48

SaaStr

AUGUST 26, 2022

I’ll tell you, of all the founders I’m impressed with, I’m most impressed with founders that I meet and I’m like, “How you doing”, “Well, I’m at 2 million in revenue and I’m going to grow 2.5 X this year. I’m going to go from 2 to 5 or 2 to 6.”

Quota 86

Quota Growth Product Closing 86

ConversionXL

JUNE 2, 2020

We have feature X that they don’t.”. A long time ago, toothpaste manufacturers competed on only a few dimensions, like “freshens breath” and “fights cavities.” You need to match it and go far beyond to avoid the sameness trap, or have a completely different take on it. Your competitor has feature X, you need feature X.

A/B testing 162

A/B testing X-functional Price Gaming 162