Go To Market Negotiate Sales Experience 
Hubspot
JULY 18, 2025
Yet most teams still structure their go-to-market (GTM) motions around one goal: acquisition. To fix this, I recommend using a consistent sales methodology and value framework across marketing, sales, and customer success. This isn’t just about the post-sale experience.
Sales Hacker
APRIL 25, 2025
GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. He studied what Carta specifically needed fixing broken lead routing, segmenting sellers by skill, and rethinking post-sale experience. Two of Cartas top performers today were nearly let go early in their careers.
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Sales Hacker
FEBRUARY 18, 2025
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit.
Sales Hacker
SEPTEMBER 16, 2019
For example, if you’re an early-stage startup and a first-time founder, it’s unlikely you’ll have a dedicated person finding and qualifying leads with a well-defined go-to-market strategy. It might be tempting to bring in a heavy hitter from a blue-chip brand because of their experience, but that could be a bad decision.
Highspot
JUNE 6, 2023
Seller confidence surveys gauge seller confidence in areas such as pricing, differentiation, and negotiation. These tools help sales and marketing teams enhance areas that drive higher performance, together. The integrity of your brand hinges on ensuring all go-to-market teams are singing from the same songbook.
Sales Hacker
DECEMBER 8, 2020
Having founded his first company at age 15, Luke Rogers, now VP: sales at Instabase, is determined to turn the world of technology upside down in more ways than one, a passionate believer that experiences is the least important quality when building an elite go-to-market team. We need websites now.
Sales Hacker
OCTOBER 7, 2021
Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Remember this when you are negotiating your pay. What would you tell a woman just starting a career in sales? Own your power.
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