Hubspot

JULY 18, 2025

Where the buyer’s journey ends with a transaction, the customer’s journey becomes about relationship-building. Sometimes, through relationship-building right after the sale. Yet most teams still structure their go-to-market (GTM) motions around one goal: acquisition. Sometimes through brand storytelling.

Referrals 67

Referrals GTM Objectives and Key Results Trust 67

Highspot

MAY 15, 2025

Theyll be empowered to close deals, expand your reach, and stay aligned with your go-to-market goals. In this guide, we’ll walk you through step-by-step instructions on how to build a successful partner enablement program. The agility and expertise to support specific partner needs help them navigate their audience.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Sales Hacker

JUNE 6, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. AI is transforming how go-to-market teams operate. Marketers are shipping more content. Leaders like Kevin “KD” Dorsey use AI to surface rep weaknesses, diagnose call issues, and build targeted training.

GTM 53

GTM Objection handling Cold Call Follow-up 53

Highspot

JANUARY 9, 2024

Objection handling: Sales reps address any concerns or doubts the prospect might have, showcasing their expertise and the value of their solution. This includes market understanding, solution selling, and long-term relationship building. Teach Objection Handling Equipping sales reps to handle objections is vital.

Technique 52

Technique B2B Cross-sell B2C 52

SaaStr

JUNE 5, 2025

The relationship building. Objection handling in real-time. The sales rep becomes the relationship manager, the coffee grabber, the hand shaker. The handshake deals. The in-person, high-stakes enterprise conversations where million-dollar contracts get signed.” ” That changed today.

Niche 70

Niche Negotiate Objection handling Strategize 70

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Selling today requires our traditional soft skills of empathetic listening, communication, relationship building, and decision-making.

Sales 136

Sales Up-sell Start-ups Cross-sell 136