Go To Market Sales Technical Sales 
SaaStr
JULY 20, 2025
As CRO of Databricks, he’s built one of the most successful developer-focused sales organizations in the world. Here are the 10 biggest mistakes he sees startups make when selling to technical buyers—and how to fix them. They hire proven enterprise sellers without technical backgrounds to lead technical sales.
SaaStr
FEBRUARY 7, 2025
His view is your sales team teaches your customers how to get value out of your product. So if you’re not technical enough to understand the product and understand how it works, it’s hard to teach your customers. ( Similar to most structures of a technical sales team. We tend to be very technical.
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Martech
JUNE 26, 2025
As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. Without that oversight, companies will trade near-term wins for long-term growth, weakening brand equity and enterprise relationships that sales alone can’t sustain.
SaaStr
JULY 9, 2025
Sales in the Age of AI: Top 10 Learnings from the CROs of Databricks, Windsurf, Perplexity and Owner We’re recently done A+ SaaStr deep dives with the CROs / VPs of Sales from Perplexity, Owner, Databricks, and Windsurf. It’s no longer enough to have great sales skills—candidates must demonstrate active AI fluency.
SaaStr
FEBRUARY 9, 2024
In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. At the same time?
Sales Hacker
JANUARY 8, 2021
Elements of Successful Global Sales Expansion. “Be So, let’s look at four keys to a successful global sales expansion. One of the first steps when you’re preparing to move into a new market is to create a cross-functional, go-to-market strategy. It’s crucial to get your first technical sales hire right.
Sales Hacker
SEPTEMBER 16, 2021
Technical selling of SaaS, on-premise software, and hardware solutions has relied on sales proofs of concept (POCs) that require pre-sales professionals to lead, manage, and drive to a ‘technical win” outcome so that account executives can close the deal. Sales Profile: SMB to Commercial. Seller’s Cost: Low.
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