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How influencers and content creators are reshaping brand strategies

Martech

Businesses exist to help brands broker strategic partnerships with leading influencers, like this creator deal that rivaled professional athlete contracts. As the industry evolves, staying abreast of the latest trends, technologies and regulatory changes can help you navigate these partnerships more effectively and ethically.

Legal 122
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11 Blockchain Companies You Should Be Paying Attention To

Hubspot

Even though blockchain is arguably one of the most revolutionary emerging technologies right now, do you think you could name a blockchain company off the top of your head? Over 75 banks across the globe have implemented and tested Ripple's technology with their own internal payment systems. Intellectsoft.

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Drive Consistency and Results With Content Governance

Highspot

In this guide, we’ll walk you through the essentials of content governance. You’ll learn about key metrics specific to content governance, discover the critical steps in establishing a compliant workflow, and get inspired by a real-life success story that showcases the powerful impact of a well-implemented content governance plan.

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18 Sales Podcasts Every Rep Should Check Out

Hubspot

Learn about sales team management, creative business development strategies, time-saving sales tools, B2B strategic partnerships, aligning sales with marketing, effective prospecting, negotiation techniques, and more. Host: Rotating hosts from the Bowery Capital team, an early-stage venture capital firm focusing on technology startups.

B2B 101
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10 Things That Aren’t Obvious About Partnering With Big Companies – Workday Ventures (Video + Transcript)

SaaStr

But what happens when these different sized businesses unite forces in strategic partnerships? In this session, Managing Director & Co-Head of Workday Ventures, Leighanne Levensaler will dispel the myths of partnering with large companies and reveal the 10 things that aren’t obvious with this kind of partnership. .”

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Why Value-Added Customer Experience Is the Future for Energy and Utilities Companies

Salesforce

Residential, commercial, and municipal customers are turning to distributed energy resources (DER) like solar and storage, and technologies like demand response (DR) in search of new ways to self-generate, store, and control their energy. Leverage technology to add value to customer experience. And don’t forget to test, and retest.