SaaStr

FEBRUARY 21, 2023

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. But you have to take a step back because you might underestimate what it means to implement product-led growth. Keep optimizing your current GTM. Some companies go really hard,” he shares.

Go To Market 71

Go To Market Growth GTM X-functional 71

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. followers) X (Twitter): @julietrandall (2.5K

X-functional 94

X-functional GTM B2B Technology 94

Sales Hacker

SEPTEMBER 22, 2023

Thanks for reading The GTM Newsletter! Turning a free sign-up into an enterprise logo involves a multi-step process that requires careful planning, design, and execution. Hubspot recently released a blog on how to effectively optimize the freemium conversion rate; see link/visual below: 5 key steps in the process: 1.

GTM 89

GTM X-functional Inside sales User Experience 89

Sales Hacker

APRIL 10, 2018

This will then help you diversify your revenue, make your business more resilient to economic setbacks and help you plan for growth. Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. Using CAC to model your GTM strategy. GTM models as a function of Annual Contract Value.

Go To Market 73

Go To Market GTM X-functional Territory 73

ConversionXL

MARCH 24, 2016

Otherwise, the process of finding correlative metrics almost always looks like this : Define your performance metric. It’s just a handy heuristic that Facebook’s growth team could point to as a point of optimization. Increasing these may correlate with lower conversion rates.”. Remember that this rule isn’t a causation. Focus groups.

Conversion 77

Conversion A/B testing X-functional Technique 77

SaaStr

OCTOBER 3, 2023

PST, Bo Borland, founder, and CEO of playbuilt, shares four steps for creating repeatable success at every stage of growth, specifically in B2B Enterprise. Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Why is teaming the new selling?

B2B 90

B2B GTM Objectives and Key Results X-functional 90

SaaStr

NOVEMBER 2, 2019

What is the process to do it efficiently? How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? How does your customer success and customer support functions change with the move to enterprise? inaudible] in all three, in every stage of growth.

GTM 52

GTM Price Up-sell Product 52