Sales Hacker

DECEMBER 5, 2023

31:07) A consultative sales process and messaging considerations. (36:56) If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever. 36:56) May’s strategy for recruiting A players. (42:55)

GTM 94

GTM Customers Finance Represent 94

Sales Hacker

NOVEMBER 21, 2023

Highlights: (3:45) Evaluating entrepreneurial ideas, including Mike’s process of moving from first-time to second-time founder.(6:33) 38:41) First things Wisely did to accelerate growth once product-market fit was found (47:05) One thing revenue leaders believe to be true that Mike things is bull$. (51:49)

GTM 100

GTM Sell Networking Go To Market 100

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This emphasizes incorporating digital strategies like conversational marketing into your overall B2B GTM strategy.

GTM 126

GTM B2B Conversion Objectives and Key Results 126

Sales Hacker

DECEMBER 12, 2023

A playbook for vetting agencies upfront andmaking process as efficient as possible. 40:46) Tactical advice for vetting agencies upfront and how to make the process as efficient as possible. (48:16) 40:46) Tactical advice for vetting agencies upfront and how to make the process as efficient as possible. (48:16)

GTM 80

GTM Finance Growth Networking 80

Sales Hacker

NOVEMBER 28, 2023

She is currently the VP of Sales at Crunchbase , where she leads a high-growth team out of New York City. Ang’s 5 Ps: Professionalism, Preparation, Process, Performance, Play – and why they are important. She previously served as a sales leader for Amazon, Knotel, and Stack Overflow.

GTM 93

GTM Finance Growth Sales 93

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. When that model succeeds in driving rapid growth early on, it gets validated and often solidified in the minds of company leadership as the enduring formula that will guide the company through multiple phases of growth. . Good companies build a strong GTM model.

GTM 118

GTM Objectives and Key Results Growth CRM 118

Veloxy

FEBRUARY 15, 2024

These podcasts cover a diverse range of sales topics, including mastering the sales funnel, customer relationship building, sales psychology, leadership, personal growth, and the latest sales trends and innovations. They offer beginner-friendly content aimed at helping novices understand the sales process and develop their skills.

Gaming 233

Gaming Sell GTM Technique 233

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. At the same time?

Go To Market 103

Go To Market Growth GTM Product 103

Sales Hacker

AUGUST 18, 2023

The Sales Hacker Newsletter has now merged with The GTM Newsletter to make one of the largest newsletters in the space. Thanks for reading The GTM Newsletter! You can’t ctrl-c / ctrl-v a GTM motion). It’s official. Anyway, let’s get into it. Subscribe for free to receive new posts and support my work.

GTM 68

GTM Up-sell Price Start-ups 68

SaaStr

NOVEMBER 28, 2022

These two departments are a SaaS company’s most important; without their alignment, there is no growth or scale. Prakash Raina, Co-Founder of Subskribe, and Leslie Hui, VP of Accounting Operations and Finance Transformation at Okta, break down the secrets to unifying SaaS teams, processes, and systems. The evolution of SaaS business.

Finance 80

Finance GTM Government Territory 80

Iannarino

APRIL 1, 2023

As B2B sales organizations continue to reorganize their go-to-market (GTM) sales teams, there is a convergence into revenue teams. The resulting sales process is often more complicated B2B. To drive sales growth it’s more important than ever to understand how to build a successful sales team.

B2B 233

B2B GTM Sales Clients 233

SaaStr

MARCH 10, 2023

Product-led growth is a hot topic. At SaaStr APAC 2023, Matt Vethuis, the VP, APJ at Amplitude, shared his take on how to bring power to your products through a hybrid blend of product and sales-led growth called product-led sales. Product-led growth is a GTM strategy where the product is the main driver for growth.

Growth 82

Growth Product Cold Call Process 82

Heinz Marketing

MAY 20, 2024

Imagine how your customer feels if they encounter inconsistent messaging, a clunky onboarding process, or a lack of post-purchase support. Step 2: Develop Account-Based GTM Account-based go-to-market (GTM) is a collaborative process. It’s certainly not an ideal B2B customer experience.

B2B 117

B2B Cross-sell Customers GTM 117

SaaStr

APRIL 5, 2023

Revenue Operations Is Much More Than Sales Revenue ops aren’t just GTM, GTM strategy and ops, sales or marketing ops, but you’ll see these titles and roles in various companies. Considering aspects of sales and GTM strategies. And not just the content of enablement but the process of it. What should the GTM approach be?

GTM 78

GTM Education Objectives and Key Results Territory 78

ConversionXL

SEPTEMBER 20, 2018

Or would you prefer to go through a lengthy sales process to see if it’s a good fit? Tidal Wave 3: Product experiences have become an essential part of the buying process. A go-to-market (GtM) strategy is an action plan that specifies how a company will reach target customers and achieve a competitive advantage. Tidal Waves.

Go To Market 289

Go To Market GTM Profit margin Education 289

SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM.

Go To Market 93

Go To Market GTM Cross-sell Growth 93

Partners in Excellence

MAY 23, 2024

When customers said tell me more, the sales process was usually pretty short. Since lean/agile techniques were so successful in the product development, they were extended to the GTM strategies. Sales/marketing started applying these manufacturing principles to the “mechanization” of the process.

Assembly Line 73

Assembly Line GTM Minimum Viable Product Non-Profits 73

SaaStr

FEBRUARY 2, 2022

Product-led growth has built a name for itself through its deep toolbox of effective tactics, from free trials to low prices to an inherent vitality — all of which can build a strong foundation for a versatile company. There’s no harm, of course, in celebrating big numbers — but not at the cost of neglecting a go-to-market (GTM) strategy.

Growth 91

Growth Product GTM X-functional 91

SaaStr

OCTOBER 27, 2023

Q: When Should A Slow Growth Company Hire a Head of Sales? But when you have an established sales business without an established sales process, you can hire the VP of Sales. A great VP of Sales creates more urgency, listens more, and talks to stakeholders early in the process. So, let’s jump right into Part Two.

Strategize 97

Strategize Growth Niche Quota 97

Sales Hacker

FEBRUARY 23, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. The most beneficial approach is to study their journey – understanding the processes and strategies they employed to achieve success. However, this is often their end results.

GTM 91

GTM Sell Finance Launch 91

SaaStr

MARCH 22, 2023

Scaling Early-Stage to Hyper-Growth Companies With Ed Lenta, SVP and GM of Databricks Back in the early 2000s, people didn’t entirely accept that a virtual machine could be as good as a physical one. Is there a recipe or formula that will predict the success of a pre-growth, high-potential company? But it also defines your GTM efforts.

Growth 79

Growth Cross-sell GTM Up-sell 79

InsightSquared

SEPTEMBER 20, 2018

The Japanese term “Kaizen” stands for the continuous improvement of a process. Adopted by Japanese manufacturing companies after World War II as a way to reduce waste and create competitive advantage, kaizen evolved beyond the assembly line in manufacturing to all business processes and became the precursor to lean manufacturing.

GTM 73

GTM Assembly Line Manufacturing SQL 73

SaaStr

FEBRUARY 21, 2023

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. But you have to take a step back because you might underestimate what it means to implement product-led growth. Keep optimizing your current GTM. A dedicated growth team is suited to this change.

Go To Market 74

Go To Market Growth GTM X-functional 74

Sales Hacker

JANUARY 5, 2024

There is room for combinations in different parts of your GTM motion. Factors to Consider for Product-Led Sales There are important factors that make a purely product-led growth motion easier. People are generally going to want to talk to somebody before they go through that process to understand all the different factors there.

Product 99

Product GTM Sales CRM 99

Sales Hacker

JUNE 14, 2021

They take their eyes off the end goal, which should be revenue growth. This is why: Sales and marketing teams are getting account-based awareness vs. account-based revenue growth. Change Sephora’s buying behavior, increase margin growth, and penetrate the C-suite. But then things change.

GTM 81

GTM E-commerce B2B Profit margin 81

Highspot

FEBRUARY 11, 2024

Now, I’m sharing more details about our first-sale teams’ strategy, including new talent joining us at a time when sales enablement has become essential to businesses’ go-to-market (GTM) success. The public and private markets have shifted away from putting a premium on a company’s growth to valuing efficiency and profits over all else.

GTM 59

GTM Appointment Strategize Sales 59

Sales Hacker

NOVEMBER 10, 2023

Whether it’s a convoluted sign-up process, unclear feature exploration, or a steep learning curve, measuring this metric pinpoints areas that may need optimization. Every Touchpoint Matters: Holistic Evaluation: Evaluate every touchpoint in the onboarding process, identifying pain points for improvement.

GTM 94

GTM Intrinsic Customers Contract 94

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. Ecosystem-led growth is on the rise in 2024, opening up exciting opportunities for marketing. All aboard! Let’s get into it.

GTM 92

GTM Growth Campaign B2B 92

Sales Hacker

JANUARY 12, 2024

This principle has stood the test of time and continues to be a significant factor in the sales decision-making process. As Arlen Plaister (GTM Operator & Advisor) explains, “Seller authenticity comes through most clearly at the point of sale. Do they provide guidance that makes the buying process easier?

Sell 91

Sell GTM Sales Up-sell 91

Sales Hacker

FEBRUARY 7, 2018

In this blueprint, we provide insight into where growth comes from and how to structure your sales approach to capture that growth. Traditional Sales Growth vs SaaS Sales Growth. Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. SaaS Growth Rate.

Growth 87

Growth GTM SQL Strategic partnership 87

SaaStr

APRIL 4, 2023

If you don’t want your company defeated by change, you need to adapt your Go-To-Market strategy at every stage of growth. Managing Partner of CIPIO Partners, Rolan Dennert, shares how companies need to readjust and rethink GTM fit — and even product market fit — from time to time. And your CAC target defines your GTM strategy.

Go To Market 92

Go To Market GTM Strategize Growth 92

SaaStr

FEBRUARY 15, 2023

Iconic PLG companies share how they integrated GTM into their growth strategy to go from single digits to over a billion in ARR. Then build your segmentation and sales processes around that. Team: Similar to scattered data, PLG companies often bifurcate their growth funnel. Identify friction points.

Growth 76

Growth Product GTM Engineering 76

SaaStr

OCTOBER 12, 2022

Every company moves through different growth phases, and eventually, the focus, strategy, and motions for growth must change alongside the business. Build the System : Create your execution strategy with repeatable processes designed to scale your business. . Rule #1: The Phase Shifts of Growth Companies. Phase 6: $1B+.

Growth 83

Growth Objectives and Key Results GTM Up-sell 83

Sales Hacker

OCTOBER 13, 2023

Thanks for reading The GTM Newsletter! GTM is evolving. There’s a necessity behind re-strategizing go-to-market: 54% of GTM leaders report missing monthly revenue targets and 41% reported missing demand generation targets [source: Pavilion Pulse, Average in Q2 2023]. See more top GTM jobs here. Efficiency.

GTM 99

GTM UX Go To Market CRM 99

Sales Hacker

FEBRUARY 9, 2024

But the perspective of realizing just how much you don’t know and how there are different ways of doing things is what will enable company growth to flourish. #3 Levelling Up: Cohort Course: Growth Marketing Strategy for B2B SaaS by Holly Chen. Share The GTM Newsletter That’s it, that’s all.

GTM 67

GTM Real Estate Launch B2B 67

Gong.io

JULY 21, 2021

GTM leaders are demanding reliable and predictable growth. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. It also means switching the focus from the sales process to the buyer’s journey: It’s not about you , it’s about them. When those GTM execs ask you, “What is RevOps?”

Growth 62

Growth GTM Cross-sell Pipeline 62

SaaStr

OCTOBER 3, 2022

All companies depend on growth, and growth has to come from somewhere. Celonis’ COO, Arsenio Otero, discusses this as a three-stage process with actionable steps. Designing the GTM model. When approaching a GTM exercise, one thing needs to be very clear: the company’s revenue strategy. “The Demand Generation.

GTM 86

GTM Strategize Government Inside sales 86