SaaStr

DECEMBER 6, 2023

Their co-founder, Dylan Smith, handles many functions of the business, like finance. His work frees Aaron to focus on what he loves: product and engineering. The other part of the business Aaron needs help with is the GTM operation — customer success, marketing, all of the international global operations, sales, and consulting.

X-functional 84

X-functional Non-Profits GTM Price 84

Sales Hacker

APRIL 10, 2018

This will then help you diversify your revenue, make your business more resilient to economic setbacks and help you plan for growth. Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. Using CAC to model your GTM strategy. This may require a specific product.

Go To Market 73

Go To Market GTM X-functional Territory 73

ConversionXL

MARCH 24, 2016

The nerds at Airbnb explained it as follows: “The outside world often has a much larger effect on metrics than product changes do. Controlled experiments isolate the impact of the product change while controlling for the aforementioned external factors.”. It’s based on what your product is and what your model is. Focus groups.

Conversion 77

Conversion A/B testing X-functional Technique 77

SaaStr

NOVEMBER 2, 2019

Does one have to expand the product line to retain customers? How should this data feedback into your product roadmap and pipeline? * How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Yes, it does not scale, but the beauty is the product.

GTM 52

GTM Price Up-sell Product 52

SaaStr

MAY 10, 2019

As for Jason, prior to co-founding GoNimbly, he was Director of Product Management @ TradeShift and before that was VP of Product Management @ Lanetix. In This Episode We Discuss: * How Jason made his way from Director of Product Management at Tradeshift to changing the way we think about scaling revenue operations with GoNimbly. *

X-functional 54

X-functional SQL Pipeline GTM 54

Sales Hacker

FEBRUARY 19, 2019

For more than two decades, she has been instrumental in promoting sales development and inside sales as a community and engine for revenue growth. In this podcast, she describes the incredible experience of guiding a company’s growth from a very early stage startup to IPO. End of quarter is a testing time for any sales team.

Cold Call 12

Cold Call Inside sales Sales B2B 12

Sales Hacker

AUGUST 30, 2018

In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. CR(t) —The conversion rate as a function of time to get to a single SQL. We call this a 3 x 3 account — a term coming from organizational selling. Prospecting is about having a conversation with a client.

Prospecting 47

Prospecting SQL GTM X-functional 47