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The GTM Learning Loop: How to Optimize Your Funnel with Applied Learning

InsightSquared

At Winning by Design, we help implement Sales as a Science by applying the scientific method to all areas of the customer journey which is, in many ways, the kaizen approach to GTM (go-to-market). So what does the Japanese manufacturing philosophy have to do with modern GTM strategy, you ask?

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How to Build An All-Star Go-to-Market Team

Highspot

By putting together an all-star go-to-market team, you can ensure that you are set up for success. In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully.

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How Your Revenue Team Can Avoid These 5 Missteps in 2023 and Beyond, According to Sendoso's VP of Revenue Operations

Hubspot

A RevOps team can help align your sales, marketing, and customer success departments and keep each department accountable for driving revenue growth for your business, while identifying potential areas of friction in your business at-large. Let's dive into some of the biggest missteps she sees RevOps teams making, and how you can avoid them.

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JavaScript vs. Python: Which Should Marketers Learn?

ConversionXL

Several languages come up : Python, SQL, Bash, JavaScript. Let’s start with the most important question: What’s your “T”? “T,” For example, you can use the dataLayer to set up a cohort analysis on a blog. Get started with Google Ads Scripts here , and check out this list of awesome scripts. T,” as in your T-shape.

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Is a Sales Operations Career Right for You?

Sales Hacker

If you love seeing results and helping sales teams get paid, focusing on performance and sales incentives is up your alley. This is the entrance point for the sales operations career path, although some companies might start you as a sales operations representative if you have limited work experience. Knowledge of SQL is a big plus.

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MQLs? Aligning Marketing Metrics with Revenue Goals

Sales Hacker

Those three little letters that can stir up so much debate in the marketing and go-to-market world. We asked ourselves: ‘Would you rather have your competitor work remotely or be all huddled up in an office together?’ Marketing should be accountable for signups, trial starts, seats, monetized seats, and self-serve ARR. ➝

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SaaStr Podcasts for the Week: May 10, 2019

SaaStr

How should North Star’s be segregated between GTM teams and biz ops teams? So I started my career on the business side of consulting in the sales force space. I started noticing all these organizations that I had worked in they couldn’t you had to build product. Why does Jason believe that alignment is a dirty word?