GTM Objectives and Key Results Retail 
Partners in Excellence
MARCH 20, 2025
What subjects, prospecting, qualifying, deal strategies, account management, call planning/execution, objection handling, closing? Is it integrated into your GTM/customer engagement strategies? They had changed their GTM strategies and were targeting different sets of customers. Choose all those you want!
Sales Hacker
JUNE 14, 2021
You will see how ABM was used to: Create $2M wins with an account that sales and marketing were “chasing” for more than five years with no results. at” them) within key accounts they wanted to win, protect and expand. of total results, many service and technology firms are challenged with customer churn.
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Highspot
JANUARY 23, 2025
Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops.
Sales Hacker
APRIL 1, 2025
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.
Salesforce
OCTOBER 31, 2023
Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. Creating a buyer persona lets you target prospects with key messaging that emphasizes your product’s unique problem-solving value. How do you avoid this and capture customer interest?
ConversionXL
APRIL 25, 2016
Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). These marketplaces give you key information about your users, like their referral source, which can help you make smarter marketing decisions. Key performance indicators (KPIs).
Salesforce
OCTOBER 31, 2023
Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. Creating a buyer persona lets you target prospects with key messaging that emphasizes your product’s unique problem-solving value. How do you avoid this and capture customer interest?
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