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MarTech’s ABM experts to follow

Martech

Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K LinkedIn: Juliet Randall (14.6K

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Raw Data & Google Analytics: A Game Changer

ConversionXL

Do more and more people use Feature X? For some businesses, especially ones with a long decision process , this look-back window isn’t enough. Data pipeline. Another way to get Google Analytics right into a data warehouse is to use a pipeline. OWOX BI has a pretty solid pipeline from Google Analytics to BigQuery.

Gaming 85
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Four Steps To Build Repeatable B2B Enterprise Selling Motions with Playbuilt Founder and CEO Bo Borland

SaaStr

Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Moving From SMB To Enterprise — A combination of pre-sales like solution or sales engineering, customer success, and a more robust revenue ops function.

B2B 90
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SaaStr Podcasts for the Week with Chargebee and Glassdoor — November 1, 2019

SaaStr

What is the process to do it efficiently? How should this data feedback into your product roadmap and pipeline? * How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? It should be an opportunity to process it rather than trying to sell one more product.

GTM 52
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How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

SaaStr

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. They grew 2.5x

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What’s Changed in Product-led Growth with Calendly CMO Patrick Moran

SaaStr

As it turned out, once the majority of New Relic’s clients started clocking in at a thousand or more employees, all sorts of processes and rules started to make themselves known: procurement, legal, security, etc. There’s no harm, of course, in celebrating big numbers — but not at the cost of neglecting a go-to-market (GTM) strategy.

Growth 91
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Want to Build an Amazing MarTech Stack? Avoid These 12 Mistakes

ConversionXL

Confusing GTM and Segment. There is some overlap between Google Tag Manager (GTM) and Segment. GTM, as its name accurately puts it, is a tag manager. It does not process or translate data, nor does it help you work with the output. GTM also lacks a translation (transformation) layer for your data. Educate yourself.

GTM 124