Highspot

MAY 15, 2025

Additionally, global partners may need localized content, while regional ones may prioritize relationship building. The agility and expertise to support specific partner needs help them navigate their audience. According to Gartner’s 2024 Sales Enablement Leadership Vision , organizations that use just-in-time learning are 3.5

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Sales Hacker

NOVEMBER 15, 2017

Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. .

B2B 105

B2B E-commerce Cold Call Sales 105

SaaStr

MARCH 31, 2022

Director of GTM Ops, Sapphire Ventures. Colleen Kapase: So we have regional cloud sales leads, both across the US, and supporting Europe as well. It requires support from marketing, support from sales, support from the technology team, from your ops team. Rico Mallozzi, Sr.

Cross-sell 103

Cross-sell Finance Strategize Technology 103

Sales Hacker

AUGUST 18, 2023

The Sales Hacker Newsletter has now merged with The GTM Newsletter to make one of the largest newsletters in the space. As always, you’ll hear real stories/strategies/tactics from real revenue operators spanning: sales, marketing, customer success, operations/enablement, product and hiring. Thanks for reading The GTM Newsletter!

GTM 92

GTM Up-sell Price Start-ups 92

Sales Hacker

OCTOBER 7, 2021

As Compass’s Regional President of North Central, Rachael is responsible for driving revenue growth, M&A integrations, operations, marketing, and customer success across Illinois, Wisconsin, Indiana, and Minnesota. What would you tell a woman just starting a career in sales? Jenny is a revenue leader and GTM strategist.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. Those entering demos will make contact with a direct sales/support person.

Go To Market 69

Go To Market Process GTM Launch 69