High impact Process Up-sell X-functional 
Search Engine Land
DECEMBER 28, 2023
Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.
ConversionXL
MARCH 13, 2019
If you’re a B2B ecommerce shop that sells… inexpensive products; in small quantities; exclusively to B2B buyers; The best B2 C ecommerce sites are equally good examples for your B2 B ecommerce site. In the example below, Walmart uses scarcity to suggest that a laptop is in high demand and may not be available later: (Image source).
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ConversionXL
FEBRUARY 28, 2017
There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does the UI open? via SlideShare).
SaaStr
AUGUST 15, 2020
I actually just got off the boat, Nick, and scurried up to make sure that I was ready to go for the presentation. Nick Mehta: I got to say pretty good internet up there on the Italian Alps, so I’m impressed. So, you teed it up really well. One, it starts high up in the sales process, right?
SaaStr
OCTOBER 29, 2019
I began my career in new product development and starting in 2011 got really excited about the high growth phase of a company. I was on the product team and saw this opportunity for us to work more cross functionally across the company and focus heavily on retention and monetization. If you value speed, you might up in for an Uber X.
ConversionXL
APRIL 12, 2017
Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Day two was all about optimization / testing strategies and processes. It’s not which variant collects more email addresses, it’s which variant sells more books. pic.twitter.com/T2OjzFm2U8.
Sales Hacker
JUNE 20, 2019
If you sell it, you should know it, right? Well, in a previous life, I spent six years selling to, and thereby studying, Sales Operations. Doing that, you end up learning things that aren’t immediately obvious to everyone else. Engineered as much automation as we could in our sales process. Why go so deep?
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