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5 ways CRMs are leveraging AI to automate marketing today

Martech

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The retailer is also exploring the possibility of launching ads on Prime Video. TikTok launched ads within its search results in August challenging Google and Microsoft. Previously, creators could only share videos that were a maximum of 10 minutes. TikTok’s search ads are not a standalone ads product.

Retail 121
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Six Lessons on How to Build a Platform that Fuels an Ecosystem with Plaid (Video + Transcript)

SaaStr

Technology Reporter @ CNBC. Please welcome Zach Perret, Plaid Co-Founder and CEO and Ari Levy, CNBC Senior Technology Reporter. But the really wonderful thing that we’ve been searching for is we wanted a mix of finance and technology. They’re able to quickly launch an application. Ari Levy | Sr.

Finance 59
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The Rules You Can Break, The Ones You Can’t With Tradeshift (Video + Transcript)

SaaStr

I coded most of my life but I studied sociology because I think the interface between people and technology is more interesting than technology alone. Because, market share is really number one metric. Spend to get market share and be okay with the small market because you can saturate that market really, really fast.

Growth 41
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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

It’s also been a powerful moment for technology to be a force for good. Still has some market share to go, but is providing a fantastic offering that many of you benefit from. You get this almost eating effect, I think of it as Pac-Man in motion, where truly, cloud is taking over the core of technology and all of software.

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Differentiation Strategy (and the Sea of Sameness)

ConversionXL

We have feature X that they don’t.”. Market saturation. Scott Brinker maintains the marketing technology landscape project. Your competitor has feature X, you need feature X. If 10 startups launched tomorrow tackling the exact same space—but they couldn’t see what others were doing—what would happen?