ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Martech

SEPTEMBER 26, 2022

Regions outside North America, including LATAM and elsewhere, are just starting their digital transformation. Generating demand with fintech digital marketing. The entire point of fintech marketing is to build demand and increase market share. To do this, you need to identify your fintech market opportunity.

E-commerce 115

E-commerce B2C Finance Referrals 115

SalesHandy

JULY 12, 2022

If for example most of your best customers are located in Europe then this is an indication you should focus your efforts on customers located in this region. Some examples of firmographic attributes include revenue, number of employees, market share, growth potential, organizational structure, etc.

Customers 59

Customers Cross-sell Represent Contract 59

Hubspot

FEBRUARY 25, 2011

As maximizing lead flow is on every inbound marketer’s mind, yesterday we hosted a webinar that directly tackled this popular topic. Tim Ash, the President and CEO of SiteTuners.com and Mike Volpe, HubSpot’s VP of Marketing, shared some website practices that improve visitor-to-lead conversion rates.

Growth 56

Growth B2C Territory Referrals 56

Hubspot

MARCH 2, 2015

And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." Hence, both brands market the crap out of guitars, even if that means customers occasionally spill over into each other''s territory. Winner: McDonald''s.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. And if you're a local or regional business, get proactive with geographic search terms.

CTR 72

CTR Click Through Rate Territory Up-sell 72

Heinz Marketing

AUGUST 28, 2023

Consider your strategy as the map to navigate uncharted or challenging territory. A strategy-first mindset ensures that every decision, from content creation to lead nurturing, aligns with the bigger picture. Set Clear Objectives Define your goals – whether it’s lead generation, brand awareness, or thought leadership.

B2B 75

B2B Objectives and Key Results Click Through Rate Strategize 75

Lead Fuze

JULY 5, 2023

Understanding how to motivate your sales team is crucial for any business aiming to increase market share and achieve its sales goals. Thanks to amazing technology like LeadFuze’s lead generation software , you can motivate your sales force whether they’re in the office or working from their favorite coffee shop.

Drivers/motivators 52

Drivers/motivators Technique Teamwork Commission 52

Pointclear

MAY 16, 2011

I will leave the Science of Lead Generation tactics to David Zarrella, Social Media Scientist in his recent HubSpot Webinar. Let me tell you a story about a Marketing-Lead-Generation-Wizard* and How He Created Demand. The company was growing, but it had little or no lead generation marketing.

Territory 60

Territory Quota Lead generation Follow-up 60