Value-based bidding: Why it’s key to boosting your Google Ads
Search Engine Land
FEBRUARY 7, 2024
As a result, there is less data available for algorithms to effectively bid. This type of business operates on low margins but has a high price tag associated with a “booked event.” A single booked event may result in a revenue of $10,000 for a wedding. The traditional way to counter this is to add “easier conversions.”
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