Martech

SEPTEMBER 25, 2023

How these metrics are presented, however, makes all the difference. Showing an ROI for a tradeshow event should include all the possible activities that contributed. This perception can lead to a devaluation of marketing’s strategic importance and a lack of recognition for its impact on a company’s success.

A/B testing 118

A/B testing Tradeshows Finance Cross-sell 118

Hubspot

FEBRUARY 21, 2018

Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. When people allocate budget for product marketing, they tend to think in terms of product launches and promotional activities," Anderson explains.

Tradeshows 101

Tradeshows Lead generation Promote Launch 101

Heinz Marketing

FEBRUARY 20, 2019

In fact, according to ON24’s 2018 Webinar Benchmark Report, 95% of practitioners agree webinars represent a key part of their marketing and lead generation efforts, as well as: 76% reporting webinars enable them to reach more leads. And eight in ten respondents report webinars help lower their cost-per-lead. To Stand Out.

Cross-sell 63

Cross-sell Promote Lead generation Presentation 63

Heinz Marketing

FEBRUARY 20, 2019

In fact, according to ON24’s 2018 Webinar Benchmark Report, 95% of practitioners agree webinars represent a key part of their marketing and lead generation efforts, as well as: 76% reporting webinars enable them to reach more leads. And eight in ten respondents report webinars help lower their cost-per-lead. To Stand Out.

Cross-sell 60

Cross-sell Promote Lead generation Presentation 60

Hubspot

AUGUST 6, 2010

An example would be if your founders just wrote a book that promoted the website. Having clear tracking for offline marketing like tradeshows is an important way to compare the results of your entire marketing strategy. to have access to these charts for use in your own presentations. Download the ebook now!

Tradeshows 72

Tradeshows A/B testing Campaign Strategize 72

Cience

NOVEMBER 20, 2019

According to AdStage , 68% of B2B marketers use in-person events for lead generation initiatives. Event Lead Generation. And the reason behind this growth is that B2B marketers know how to leverage events for lead generation. Okay, 68% of marketers use events for lead generation.

Lead generation 40

Lead generation B2B Appointment Campaign 40

Martech

JANUARY 20, 2022

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. For this guide, we’ve defined them as live and/or recorded presentations, typically organized by topic or subject. Content may be presented live or may be recorded.

Objectives and Key Results 141

Objectives and Key Results Networking Presentation Entertainment 141