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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google’s additional legal issues Google was also sued by Gannett , the publisher of USA Today, for using “deceptive commercial practices” and breaching U.S. Amazon unveiled plans in October to roll out upgraded generative AI capabilities that offer a more conversational, detailed, and personalized user experience in the US from January.

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Has AI changed SEO for better or worse?

Search Engine Land

With the processing capabilities of ChatGPT, there are numerous ways businesses can use it to boost their SEO, including: Local SEO Link building Content creation Keyword research Convey better E-E-A-T Positive effects of AI on SEO AI can impact SEO from a business perspective in many positive ways, including better user experience.

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This day in search marketing history: February 3

Search Engine Land

Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty? 2012: After 17 straight months of gains in market share, Google’s Chrome web browser dropped 0.17%. Google’s New Privacy Policy May Violate HIPAA, Congresswoman Says 2012: But was Google actually compelled to follow the HIPAA requirements?

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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 79
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This day in search marketing history: January 26

Search Engine Land

Major Entertainment Groups Accuse Google, Bing Of Directing Users To Illegal Content 2012: The groups proposed a “Code of Practice” for how search engines could better encourage consumers to locate legal content on the web. Collecta Widget Brings Real-Time Search Results To Any Site 2010: It included several customization options.

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This day in search marketing history: January 14

Search Engine Land

2010: Query suggestions varied based on user location. Market Share. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December. 2009: The ads were either are false or failed to make legally required disclosures. We love this product and team; on strategy and profitable.”

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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

B ut, if the experimenter exhibited rude behavior (taking an irrelevant cell phone call in the middle of the experiment), most of the subjects said nothing and kept the money. Even if you face a legal dispute—or are trying to keep a customer complaint from reaching that threshold—apologies can help. Apologize publicly.

Legal 125