ConversionXL

APRIL 28, 2016

Don’t trip and stumble in your drive to master shiny, new techniques – instead, learn what you need to get accomplished first, and what the pitfalls are if you don’t. As Gershoff put it, personalization is fundamentally the “process of assigning users to experiences.” How do you decide to assign X experience to Y segment?

A/B testing 69

A/B testing User Experience X-functional Technique 69

ConversionXL

SEPTEMBER 5, 2019

Engaging with users became more of a norm and less of an exception. This is good for user experience, but it’s bad news for ‘traditional’ personas. Teams were savvy enough to know that fully formed, completed descriptions of users are an impossibility at the early stages of design. Here’s with three: Looks pretty decent.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

MARCH 7, 2017

Engaging with users became more of a norm and less of an exception. This is good for user experience, but it’s bad news for ‘traditional’ personas. Teams were savvy enough to know that fully formed, completed descriptions of users are an impossibility at the early stages of design. plot(pcanalysis).

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

DECEMBER 2, 2015

A/B split testing is a new term for an old technique – controlled experimentation. In fact, most research experiments could be considered a ‘split test,’ complete with a hypothesis, a control and variation, and a statistically calculated result. The main difference, however, lies in the variability of internet traffic.

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

JULY 13, 2016

The logic goes, “if X important person used Y product, it must be amazing.” The main takeaway here for marketers is photo quality is important, creating “attraction” in the sense of polish and professionalism.” Celebrity Endorsements. Image Source. Avoid The Halo Effect in the Boardroom (and in Your Testing Program).

Trust 67

Trust X-functional A/B testing User Experience 67

ConversionXL

APRIL 12, 2017

Use dramaturgy to help define and visualize the plot of the experiences we design. The protagonist, the main characters, the supporting characters, sub-plot characters, one string characters. Traditionally, we think about end users. Pay them upfront so they don’t try to say X to get the money. What is functionality?

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

Hubspot

MARCH 10, 2016

The process of improving your site conversion using design techniques, key optimization principles, and testing. It involves creating an experience for your website visitors that will convert them into customers. A type of online advertising that takes on the form and function of the platform it appears on. Learn more here.).

Networking 78

Networking Non-Profits Engineering Follow-up 78