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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches.

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How to build an SEO-forward culture in enterprise organizations

Search Engine Land

This also flows the other way in offering insights into the organic user journey, potential pain points, and mismatches between query intent and the presented content. SEO cannot be siloed within the marketing team for the best results. Discuss how SEO leads to increased organic traffic, conversions, and revenue.

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SEO SWOT analysis: How to optimize where it counts

Search Engine Land

The purpose of a SWOT analysis is to arm you with intelligence concerning your market position and to guide you to exploit opportunities with strengths while addressing weaknesses and threats. The SEO SWOT can be presented in a simple grid system that has four panels that cover helpful, harmful, internal and external factors.

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How to Build Trust with Ecommerce Buyers This Holiday Season

ConversionXL

The holiday season presents a unique set of challenges for both consumers and retailers. Mobile commerce has steadily grown in recent years, and it’s expected to surpass 50% of the total ecommerce market share in less than two years. 3 trust-building strategies for the holidays. Consider mobile communication, too.

Trust 125
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How to Build a User Research Culture

ConversionXL

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years.

UX 111
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Mobile Optimization for B2B. What Marketers Really Think about It

Cience

These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. At present, for our trade / B2B offering Furniture Brands International, we see roughly 41% of our traffic coming from mobile devices. B2B Marketers shared reasons why mobile optimization is important.

B2B 54
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Mobile Optimization for B2B. What Marketers Really Think about It

Cience

These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. At present, for our trade / B2B offering Furniture Brands International, we see roughly 41% of our traffic coming from mobile devices. B2B Marketers shared reasons why mobile optimization is important.

B2B 52