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What to do when data-based marketing doesn’t increase sales: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Prompt: Our product is loss-making for two years in spite of researched marketing plans. Are there any new players or substitute products that could have impacted our market share? I am trained with MarTech content.

Price 96
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Development of Business- Unlock Success

The 5% Institute

As markets evolve and consumer demands shift, businesses must adapt and grow to stay relevant. This article explores the various aspects of business development , from strategic planning to effective implementation, providing valuable insights for entrepreneurs and established companies alike.

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Why The Era of Efficient Growth is Now: The 2023 VC State of the Market with SaaStr CEO and Founder Jason Lemkin (Podcast +Video)

SaaStr

” This approach requires careful planning and execution but can result in significant long-term benefits such as increased market share, enhanced brand reputation, and ultimately higher profit margins. It wasn’t luck – it was strategic planning and execution.

Growth 90
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SWOT For Sales – A Comprehensive Guide

The 5% Institute

Sales professionals should keep a close eye on market trends, customer needs, and emerging technologies to identify new opportunities. Some opportunities in sales may include: Entering new markets or demographics. Collaborating with strategic partners. Technological disruptions. Economic downturns. Absolutely!

Niche 52
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Scaling Sales – Your Ultimate Guide

The 5% Institute

It goes beyond simply hiring more sales representatives or investing in marketing efforts. Successful scaling requires a comprehensive understanding of the sales process , leveraging technology and data, and optimizing sales strategies to ensure consistent results. Q2: What role does technology play in scaling sales?

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Consumer research differentiates brands this holiday season

Martech

As we examine more in-depth in our Consumer and Market Intelligence Report: Holiday Gifting 2021 , retailers should fold easily identifiable consumer behaviors into their strategic planning this holiday shopping season – and move these same concepts forward into 2022. Fig 3: Top 3 brands on our 2021 favorite gifts list.

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SEO SWOT analysis: How to optimize where it counts

Search Engine Land

With AI’s integration into search technology, the pace of change is quickening. SWOT: Strengths, weaknesses, opportunities and threats A SWOT analysis is a strategic planning tool that identifies: S trengths. Are any new startups aggressively gathering market share? W eaknesses. O pportunities.