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What to do when data-based marketing doesn’t increase sales: Best of the MarTechBot

Martech

Are there any new players or substitute products that could have impacted our market share? By addressing these specific areas, we aim to identify the root causes of the product’s financial underperformance and develop a strategic plan to turn around its profitability.”

Price 107
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Advanced ways to use competitive research in SEO

Search Engine Land

Reddit If you’re a challenger brand trying to take market share from a bigger fish, you may find that the brand itself has its own subreddit (as in this NerdWallet example ). The related sites and accounts visited provide a nice halo of interests you may be able to address more directly with your brand.

Angle 124
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Development of Business- Unlock Success

The 5% Institute

As markets evolve and consumer demands shift, businesses must adapt and grow to stay relevant. This article explores the various aspects of business development , from strategic planning to effective implementation, providing valuable insights for entrepreneurs and established companies alike.

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Unveiling How to Find Total Addressable Market for Success

Lead Fuze

Whether you’re a startup founder, a product manager, or an investor, understanding how to find total addressable market is crucial for your strategic planning. This key metric provides invaluable insight into the potential revenue opportunities available in your chosen market segment. What is an example of a TAM?

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Consumer research differentiates brands this holiday season

Martech

As we examine more in-depth in our Consumer and Market Intelligence Report: Holiday Gifting 2021 , retailers should fold easily identifiable consumer behaviors into their strategic planning this holiday shopping season – and move these same concepts forward into 2022. Fig 3: Top 3 brands on our 2021 favorite gifts list.

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Why The Era of Efficient Growth is Now: The 2023 VC State of the Market with SaaStr CEO and Founder Jason Lemkin (Podcast +Video)

SaaStr

” This approach requires careful planning and execution but can result in significant long-term benefits such as increased market share, enhanced brand reputation, and ultimately higher profit margins. It wasn’t luck – it was strategic planning and execution. Improving margins is key.

Growth 86
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SWOT For Sales – A Comprehensive Guide

The 5% Institute

Based on this analysis, they developed targeted marketing campaigns to highlight their strengths, addressed weaknesses through sales training programs , explored new markets to leverage opportunities, and proactively adapted to changing technology to overcome threats. Can SWOT analysis help in identifying niche markets?

Niche 52