Martech

DECEMBER 6, 2021

As we examine more in-depth in our Consumer and Market Intelligence Report: Holiday Gifting 2021 , retailers should fold easily identifiable consumer behaviors into their strategic planning this holiday shopping season – and move these same concepts forward into 2022. Fig 3: Top 3 brands on our 2021 favorite gifts list.

E-commerce 107

E-commerce Retail Strategic planning Strategize 107

Search Engine Land

JUNE 26, 2023

SWOT: Strengths, weaknesses, opportunities and threats A SWOT analysis is a strategic planning tool that identifies: S trengths. Are any new startups aggressively gathering market share? W eaknesses. O pportunities. The SWOT is a tool to perform a situational analysis for each key area. More ads, new SERP features, etc.)

Objectives and Key Results 98

Objectives and Key Results Engineering UX Follow-up 98

The Sales Hunter

MARCH 14, 2013

Jim, I saw Amco recently joined your partner program, as part of your strategic plan to go after ABC’s market share. I have time on Wednesday afternoon or Friday morning to share these strategies with you. Guest post written by Beth Mastre, Vice President Strategic Development for The Sales Hunter.

Prospecting 80

Prospecting Strategic planning Technique Strategize 80

SaaStr

NOVEMBER 6, 2019

For startups creating categories, the value of dominating a market while scaling can result in operational benefits as well. Naturally, this can also lead to more market share and higher valuation multiples. . It can lead to everything from greater access to funding to more resources that can help attract top talent.

Strategic planning 44

Strategic planning Growth Education Strategize 44

Martech

JULY 3, 2023

They shared our long-term GTM mindset and that helped to make them resilient through the pandemic. Well-strategized, thoroughly researched and carefully tailored GTM efforts provided greater operational advantages. Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand.

Go To Market 109

Go To Market GTM Strategize Growth 109

The 5% Institute

AUGUST 15, 2023

Whether it’s increasing brand visibility, boosting sales , or expanding market share, setting specific, measurable, achievable, relevant, and time-bound (SMART) goals ensures a focused approach. Setting Clear and Measurable Goals Clearly defined goals provide direction to your efforts. Want To Close Sales Easier?

Objectives and Key Results 52

Objectives and Key Results A/B testing Strategic planning Sales 52

SaaStr

FEBRUARY 1, 2024

Once you reach momentum and hit a tipping point with market share, it creates a machine of its own. The takeaway: determine your marketing strategy and tactics based on where you are in product maturity curve. #2 2 Change in Marketing As You Scale : Handling Complexity Like a Pro You don’t want to oversimplify complexity.

GTM 78

GTM Growth Education Strategic planning 78

Hubspot

JUNE 8, 2022

It's one of the more simple, straightforward forecasting models — essentially amounting to a company looking at its total market size and calculating potential revenue based on its assumed market share. Let's say a company occupies space in a market that generates an estimated $1,000,000,000 in revenue annually.

Price 60

Price Objectives and Key Results UX Strategic planning 60

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Fast forward today, as Becky mentioned, we have almost 13 thousand practices using our platform, which equates to just shy of 40% market share, and over 65 thousand users hitting our platform every single day.

Closing 68

Closing Customers Niche Sports 68

Hubspot

AUGUST 2, 2010

Conventional marketing pays for interruption and impressions , which means you buy everything, including: ad space, mailing lists, air time, printing and postage, in addition to agency costs (i.e. The basic theory is, “outspend your competition to gain market share.” commissions, retainers and hourly fees).

Strategic planning 66

Strategic planning Commission Strategize Campaign 66

Salesforce

MARCH 12, 2024

By strategically setting your prices in response to competitors, you can secure some of their customer base and stay ahead in the market. Back to top ) 5 steps to build a competition based pricing strategy Building a successful competition based pricing strategy requires careful consideration and strategic planning.

Price 52

Price Profit margin Territory E-commerce 52