ConversionXL

AUGUST 30, 2018

At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years. Good UX can help with each of those things. 5 steps to create a user research culture from the ground up. Spool continues: You can find out what your executives are already convinced of.

UX 111

UX User Experience Non-Profits A/B testing 111

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Bounce rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Search Engine Land

JANUARY 3, 2023

As we’ll see shortly, an abundance of content sticks its fingers up at search engines and does pretty well. Get the daily newsletter search marketers rely on. Through email interviews, their site has hundreds of great start-up stories. The best marketing examples are curated in one location, with unique views and images.

Angle 98

Angle Cross-sell Engineering UX 98

Hubspot

APRIL 21, 2020

The other day, I signed up for a friend's solidcore Pilates class. For the purposes of this post, we're assuming you've already come up with a great initial mobile app idea and have a goal to get as many downloads as possible upon launch. As of January 2020, market share between mobile operating systems were at 74.3%

Launch 97

Launch UX Networking Cross-sell 97

ConversionXL

FEBRUARY 3, 2022

Your market goals now are to increase market share and create brand preference. Use your findings to fine-tune customer personas and make data-driven UX decisions. This deep dive will help you establish how your messaging stacks up against your rivals and which aspects of your brand and product will help you stand out.

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

FEBRUARY 27, 2019

The Introduction phase is rarely profitable, and product launches are expected to push products up a steep Growth curve—and into the black. Instead, the product manager should keep iterating on the press release until they’ve come up with benefits that actually sound like benefits. Write a Frequently Asked Questions document.

Launch 110

Launch Product Campaign Cold Call 110