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Hillary Clinton Is Borrowing Marketing Tactics From Taylor Swift (And It's Working)

Hubspot

Over the past several months, Hillary Clinton's team has been taking note of Taylor Swift's marketing tactics for her own presidential campaign promotions. Last night was a dream sequence" Instagram, meet my new husband Chris and our new friend Taylor!!!!!! And it's working. And what did Swift do? June 16, 2015.

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3 Lead Generation Strategies For Higher Education

ClickFunnels

Note that a person has to meet both of these criteria to be considered a lead. For example: Southern New Hampshire University used to struggle to differentiate themselves from other similar institutions. A lead magnet is not a promotional booklet, though. Simply expressing interest is not enough.

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

A supply store such as this AutoZone in New Hampshire is definitely on point by focusing on ice melt now, but wouldn’t want to keep running those same keywords full speed in mid-July. If you’re an in-house PPC marketer, ask to be invited to product launch meetings, operational training, research and development presentations, etc.

Territory 111
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How to Build an Ecommerce Business Amazon Can't Compete With

Hubspot

Nashua, New Hampshire is a quintessential New England city. Meet modern buyers' expectations. You may not always be able to compete with the giants on price, but you have to rise to meet or exceed their level of service. How can this be? I’ll tell you, but first let's start from the beginning.

Niche 74
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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

You’re meeting with your company leadership to go over year-end targets. Your sales team is close to meeting their quota. Ideal for: Motivating individuals and teams to push beyond the minimum goal Mystery SPIFFs: Keep salespeople guessing until the end of the promotion period. Imagine it’s the beginning of Q4.

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Is Competition Based Pricing a Winning Strategy?

Salesforce

It’s about meeting consumer expectations. Customers often equate price with value, so meeting pricing expectations is important. If your goal is to capture more market share, consider a pricing strategy that undercuts competitors while promoting profitability. It’s called competition based pricing.

Price 52
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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Better outcomes for target accounts: An ABS approach means understanding your customers’ concerns and offering practical solutions to help them meet their goals. Again, CRM software to the rescue; it can help your team keep track of every email, phone call, and meeting that takes place and how this outreach is performing.

Sell 59