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How out-of-order ad promotion works on Google Search

Search Engine Land

This practice is known as out-of-order ad promotion. This little nuance to how the ad auction works can be confusing, so in this article, I’ll explain how out-of-order promotion works and why Google does it. In our example, Ad 2 meets the relevance requirement because its predicted CTR is 5%, higher than the 4% threshold.

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X (Twitter) tells advertisers that promoted accounts are over

Search Engine Land

X, the company formerly known as Twitter, has started depreciating promoted accounts. Moving forward, advertisers will no longer be able to promote their brands in timelines using the ad format, which makes more than $100 million in global revenue for the platform Why we care. What are promoted accounts? SUBSCRIBE See terms.

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Google quietly increases ad prices to meet targets, claims exec

Search Engine Land

Google has admitted to quietly tweaking advertising auctions to meet revenue targets. Search ads refer to the text and shopping promotions you see displayed at the top of Google’s search results page when users perform queries. What are search ads? More than 60% of Google’s total revenue is generated by search ads.

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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

Prompt: The indoor plant market has suffered a decline in the past year, and you need to generate a creative promotional campaign idea to support and ‘Indoor Plant Month’ promotion in February 2024. Formulate 10 engaging over-arching campaign ideas to promote Indoor Plant Month: Answer: Certainly!

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Do I Really Need To Be In These Meetings?

Heinz Marketing

During this meeting, I presented a sales document that would help streamline their lead prioritization. First step was to set up a follow up meeting. We eventually did but it involved multiple email conversations and a handful of alignment meetings to get there. This was the first time their marketing team or I heard about this.

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Premature Proposals Promote Passive Prospects

SalesProInsider

Instead let’s figure out what you need to share with Sherry, so she agrees to the three us meeting.” He was intrigued and they were able to discuss how Sherry wasn’t a detail person anyway, she would agree to a meeting if Marcus said she should. Ask for commitment to the next meeting to review the proposal. Like this topic?

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How to Run All Hands Meetings the Right Way with Guru Founder and CEO Rick Nucci

SaaStr

Founder and CEO of Guru, Rick Nucci, and previously founder of Boomi, on track to IPO soon at $200m+ ARR, shares how to run all-hands meetings the right way. They’re monthly, 90 minute recorded meetings. It shows where they are today and recaps learnings from board meetings or off-site strategy sessions.

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