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Going International? Tips for Global Ecommerce Expansion

Salesforce

retailer looking to expand into Canada (with a forecasted $33 billion in ecommerce sales in 2024) needs to consider custom, duty, and taxes. Consider your product catalog and inventory mix. Is there one central warehouse selling the same products across all targeted countries or are there exclusive products per country?

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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

Calls, locations, site links, pricing and bullet points (callouts) are just some of the options for creating ads that dominate the page. Want to test a new product? You can get rapid feedback on a new product launch (or minimum viable product) by running a short PPC ad campaign. Agile Speed provides agility.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

Similarly, an e-commerce retailer believes they need the domain name, shopping cart solution, and inventory to start their business. After the product’s developed, the startup employes marketing to get attention, Sales to close deals, and perhaps a Director of Customer Service to field customer issues. image source.

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The Ultimate Guide to Entrepreneurship

Hubspot

In the long run, it’s better to focus on developing a minimum viable product , launching, and optimizing based on feedback, rather than trying to get it right the first time with an untested idea of a “perfect” product. Online retail has a fraction of the overhead of a brick-and-mortar location.

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The Ultimate Guide to Startup Accelerators

Hubspot

Do you have a minimum viable product (MVP)? Looking for ways to acquire and retain more customers … at a startup-friendly price? Others focus on cybersecurity, retail food-tech, or big data. Look for a program that aligns with your product and business as the education and mentorship resources will follow suit.