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Going International? Tips for Global Ecommerce Expansion

Salesforce

While every company is different, I’ve found there are five key steps to international commerce success: Identify international market potential Understand the challenges of international ecommerce Localize by market Determine payment methods Activate and launch Let’s examine each. Consider your product catalog and inventory mix.

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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

Calls, locations, site links, pricing and bullet points (callouts) are just some of the options for creating ads that dominate the page. Want to test a new product? You can get rapid feedback on a new product launch (or minimum viable product) by running a short PPC ad campaign. Do you need leads now?

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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

Similarly, an e-commerce retailer believes they need the domain name, shopping cart solution, and inventory to start their business. After the product’s developed, the startup employes marketing to get attention, Sales to close deals, and perhaps a Director of Customer Service to field customer issues. image source.

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The Ultimate Guide to Entrepreneurship

Hubspot

Many businesses that are now household names — like Airbnb and Uber — took multiple launches to succeed. In the long run, it’s better to focus on developing a minimum viable product , launching, and optimizing based on feedback, rather than trying to get it right the first time with an untested idea of a “perfect” product.

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The Ultimate Guide to Startup Accelerators

Hubspot

Do you have a minimum viable product (MVP)? Looking for ways to acquire and retain more customers … at a startup-friendly price? Others focus on cybersecurity, retail food-tech, or big data. Look for a program that aligns with your product and business as the education and mentorship resources will follow suit.