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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

Or Monroe, Montana? But you’re also mistaken: There is no Monroe, Montana. Some CEOs join Twitter, in other words, not because they engage honestly and regularly but because it generates leads or boosts stock prices. As Baker argues, you must have the courage to specialize to differentiate yourself and justify a price premium.

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This day in search marketing history: January 28

Search Engine Land

Google Logo For Largest Observed Snowflake 2012: It happened 125 years earlier, in Fort Keogh, Montana. Google Formally Introduces “Clickable Phone Numbers” In Mobile Search Ads 2010: It was a call for the price of a click on mobile handsets. It impacted slightly over 2% of queries.

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8 Historic Duos to Inspire Your Sales and Marketing Alignment

Hubspot

The 49ers QB-receiver duo of Joe Montana and Jerry Rice were oozing with talent. Montana said this about his star receiver: “He has two of the greatest abilities I think there is. Rice on Montana: “Once you broke inside, Joe would put the ball there. I need to know if our pricing is a sticking point.

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It’s Not the Wild West: 12 Tactics to Make Your Price Negotiations Smooth and Successful

Salesforce

There’s no better feeling than closing a deal after a tough price negotiation. In this article, we’ll show you how to perfect that skill — complete with 12 price negotiation tactics used by reps across industries. What you’ll learn: What is price negotiation? Why are price negotiations important?

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Is Competition Based Pricing a Winning Strategy?

Salesforce

One of the easiest ways to keep tabs on your competitors is to watch their prices. Making regular price adjustments to match or undercut similar offerings in the same market is a common tactic used by companies of all types and sizes. It’s called competition based pricing. But this is not just about getting ahead.

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

Increase average deal size This doesn’t necessarily mean increasing the price of your products or services. Adding product bundles or offering several related products or services together at one price can help increase your deal size and, therefore, your sales velocity. Instead, think about upselling or cross-selling.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Even better: Find the accounts that can afford to — and will likely — pay top dollar for products with high price tags or products with subscriptions that will pay out for a long time. Go after accounts that can feasibly buy what you’re selling. What commonalities do current customers have?

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