How “False Expertise” Can Damage Your Business—and How to Protect It
ConversionXL
OCTOBER 18, 2018
Or Monroe, Montana? But you’re also mistaken: There is no Monroe, Montana. Some CEOs join Twitter, in other words, not because they engage honestly and regularly but because it generates leads or boosts stock prices. As Baker argues, you must have the courage to specialize to differentiate yourself and justify a price premium.
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