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7 questions brands must ask when assessing affiliate agencies

Search Engine Land

Agencies don't have the whole picture without knowing factors like inventory, promotional calendars, investment in other marketing channels, and existing attribution models. Conde Nast, Hearst and New York Times-level partnerships are highly coveted. Question 5: What’s your affiliate partner stack?

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What Is Competitive Advantage? Its Nature & How to Find Yours

Hubspot

And most of what's reported in the New York Times can probably be found in the Boston Globe. Certain products or services perform better than others — both in general and within specific niches. The company offers flight prices that consistently and significantly undercut what other airlines in the region are willing to charge.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

If you’re vacationing in San Jose, consumers in your area are statistically more likely to find lunch on DoorDash , whereas New York consumers are more likely to order through Uber Eats. For example, the following search engines attract the largest share of searches within their primary region: Baidu in China ( 66% market share ).

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How to Plan a Virtual Event That Generates Leads in 4 Easy Steps

Sales Hacker

Webinars are also used across pretty much every niche. Just Google, “your niche + workshop + Eventbrite + big city” to get a list of workshops. When hosting a virtual event, it’s important to define your target demographic and the region or country you are targeting. When it’s 10am in Anchorage, it’s 1pm in New York.

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How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers)

Hubspot

Instagram has become an insanely popular channel for brands to promote their products. But here's the thing -- brands are quickly realizing the power of normal people to promote their products. You'll see the best engagement if you're able to define your niche. However, you could be more marketable than you think.

Pitch 101
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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. Along with being widely discussed by publications including the New York Times and Digiday , the app has also gained notoriety from comedians like Jimmy Fallon.

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Why Your PR Isn't Working (and How to Fix It)

Hubspot

Howard Wolfson , Deputy Mayor of New York City and a long-time communications advisor to Mayor Michael Bloomberg and Senator Hillary Clinton said it best: “The biggest mistake people make when it comes to PR is doing exactly what everyone else does: boring press releases, robotic executive briefings, and dry advertising and campaigns.

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