Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The PPC community had a rollercoaster year in 2023. It’s fair to say that GA4 did not receive the warmest welcome.

Retail 128

Retail X-functional Launch Non-Profits 128

ConversionXL

JUNE 25, 2021

In this article, we’ll explain how to build a resilient product launch strategy that survives a non-linear journey. Growth: A sharp increase in users and sales. Maturity: The height of your product’s adoption and profitability. Decline: New user sign-ups and revenue begins to decrease.

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

FEBRUARY 3, 2022

Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. Address churn by engaging users. Is there a price stumbling block?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

MARCH 13, 2019

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. B2B buyers from Gen X expected phone calls and handholding. The first ecommerce functionality served mainly existing customers—those who just wanted an efficient way to reorder.

B2B 130

B2B B2C Retail X-functional 130

SaaStr

DECEMBER 17, 2019

Lending Club was an early customer of ours and Lending Club was directly competitive with the banks and the banks didn’t love the fact that we were enabling Lending Club to make loans, enabling Lending Club to steal their profit. Ari : So, they weren’t worried about what you were doing. Zach : Sure.

Finance 57

Finance X-functional Non-Profits Launch 57

ConversionXL

APRIL 6, 2016

Perhaps because they require effort (to X). The Hook Model is designed to connect the user’s problem to your solution with enough frequency to create a habit. Non-routine. Roughly 5% of the brain is conscious, while 95% runs non-consciously. Angle (motivation you provide – both conscious and non-conscious).

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77

ConversionXL

APRIL 28, 2016

So you need to have a whole system managing your data…and you then have greater management costs for your content or your experiences. By complexity, I don’t mean the technical aspect of creating an experience and serving it to a segment. How do you predict, optimize, exploit the optimal paths/experiences?

A/B testing 69

A/B testing User Experience X-functional Technique 69