Search Engine Land

DECEMBER 28, 2023

One of the most significant revelations from the 10-week trial occurred when Jerry Dischler, the head of Google Ads, testified that the search engine secretly raises ad prices to achieve targets by as much as 10%, using techniques such as RGSP (Google’s Randomized Generalized Second-Price ad auctions). That’s just not what we do.”

Retail 116

Retail X-functional Launch Non-Profits 116

ConversionXL

DECEMBER 13, 2022

A/B split testing is a new term for an old technique — controlled experimentation. As Craig Sullivan puts it : My experience in observing and fixing things: These patterns do make me a better diagnostician, but they don’t function as truths—they guide and inform my work, but they don’t provide guarantees. Craig Sullivan. Probably not.

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

ConversionXL

FEBRUARY 3, 2022

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. Profitability. How profitable is the work you do for this market? Experiment with strategies and growth hacking techniques until one generates momentum.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

DECEMBER 2, 2015

A/B split testing is a new term for an old technique – controlled experimentation. As Craig Sullivan put it : Craig Sullivan: “My experience in observing and fixing things — these patterns do make me a better diagnostician but they don’t function as truths — they guide and inform my work but they don’t provide guarantees.”.

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

APRIL 28, 2016

Don’t trip and stumble in your drive to master shiny, new techniques – instead, learn what you need to get accomplished first, and what the pitfalls are if you don’t. How do you decide to assign X experience to Y segment? Default content would then be the winner for the non-purchaser segment (the comparable segment).

A/B testing 69

A/B testing User Experience Technique X-functional 69

Hubspot

MARCH 10, 2016

CAN-SPAM stands for "Controlling the Assault of Non-Solicited Pornography and Marketing." A web application designed to make it easy for non-technical users to create, edit, and manage a website. The process of improving your site conversion using design techniques, key optimization principles, and testing. 12) CAN-SPAM.

Networking 78

Networking Engineering Non-Profits Follow-up 78

Hubspot

AUGUST 8, 2019

It’s equal to Maximum Bid x Quality Score. Here a non-exhaustive list of some of the top PPC platforms. There’s nothing that will diminish PPC profits like a poorly crafted landing page. Social media has two paid ad functions that are critical to ad success — retargeting and Lookalike Audiences. Quality Score.

A/B testing 78

A/B testing Objectives and Key Results CTR Campaign 78